Wix or WordPress – which system is the better foundation for your company website?

Who maintains the website – and who bears responsi­bility?

With Wix, operation is part of the product: the provider keeps servers, security and software up to date, and you take care of content. That is a real advantage if nobody in the company can or wants to handle technical tasks. With WordPress, you are the operator. Hosting, updates of the core, themes and plugins, backups and protection against attacks have to be organized. That is no rocket science, but it needs a reliable plan – ideally with a maintenance contract.

The extra effort is worthwhile if you gain freedom in return: free choice of host, individual features and no dependence on the plans or app prices of a single provider. It is important to clarify this responsibility before you start. Many problems with WordPress are not caused by the system but by a lack of maintenance after going live.

Privacy, accessi­bility and legal obligations

Regardless of the system, you as the operator remain responsible for the legal notice (Impressum), privacy policy and consents. With Wix, you should check which data the provider processes, whether a data processing agreement exists and how transfers to third countries are handled. With WordPress, you choose the host and embedded services yourself and are responsible for every plugin that sends data to third parties. This does not replace legal advice.

Accessibility is also becoming more important: the German Accessibility Strengthening Act (BFSG) has applied since June 28, 2025 to certain digital offerings, such as online stores for consumers. Whether it affects your company depends on your offering and company size. Both systems can produce accessible websites, but neither does so automatically – structure, contrast, keyboard operation and alt texts in the actual implementation are what count.

Growth and limits: when does Wix hit its ceiling?

For a website with a few pages, a contact form and appointment booking, Wix brings everything you need. It gets tight when requirements arise that the builder does not foresee: complex multilingual setups, a customer login with its own logic, interfaces to CRM or inventory systems, hundreds of content pages with their own templates, or special demands on load time and structure. With Velo and apps, a lot can be covered, but not everything at a reasonable effort.

WordPress is not automatically the better solution, but it has no platform ceiling: whatever is technically possible can be built. If your website is to become sales channel, guide section and customer area all at once in the foreseeable future, an open system is the safer foundation. For everyone else: feel free to start small – as long as you know what a later move would mean.

Costs over time: subscription or operating effort?

When comparing prices, look beyond the first few months. Wix charges an ongoing subscription whose amount depends on the plan and the features you need; additional apps can cause further recurring costs. With WordPress, you pay for hosting, domain, possibly paid plugins and maintenance. Which variant is cheaper depends on how many features you need and whether you do the maintenance yourself.

If you have an agency build the website, use our packages as a guide: Starter from €2,500, Professional from €8,000 and Enterprise on request. The right package depends on scope, features and degree of customization, not on the system. You will receive the specific quote after the free initial consultation – together with our partner agency LOMA DESIGN, including design and copy if you wish.