Guides: answers to the questions companies really ask
How much does a website cost? How long does an online store take? Is AI worth it? We answer the most common questions from our initial consultations – honestly, clearly and with concrete checklists.
57 answers to common questions
Costs & budget 31 articles
How much does a website cost – and what does the price depend on?
What a website costs depends mainly on scope, design ambition, content, features such as appointment booking or a shop, and the technical system.
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How much does a website cost per month – and per year?
The monthly cost of a website is made up of the domain, hosting, email mailboxes, possible licenses for themes, plugins, or tools, and maintenance and updates; an SSL…
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How much does an online store cost – one-time and monthly?
The cost of an online store consists of the one-time setup – design, store system, product data, payment and shipping integration, legally compliant processes – and…
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How much does Shopify cost per month and per sale?
Shopify charges a monthly subscription fee, the amount of which depends on the plan you choose and on whether you pay monthly or annually; Shopify publishes current…
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How much does it cost to have software developed?
The cost of software development depends on the feature scope, the number of user roles, integrations with existing systems, security and data protection requirements,…
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How much does an AI chatbot for a website cost?
An AI chatbot for a website involves one-time costs for the concept, a knowledge base built from your content, conversation design, the design of the chat window,…
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How much does AI cost for businesses?
The cost of AI in a company arises on three levels: licenses for ready-made AI assistants such as ChatGPT or Claude, usually billed per user per month; usage-based fees…
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How much does SEO cost – and is it still worth it?
What SEO costs depends on the starting condition of the website, the competition for the desired search terms, the number of pages and locations, and whether technical…
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What funding is available in Germany for a website, software and digitalization?
In Germany, digitalization projects can qualify for funding programs from the federal government, the states and the EU – usually as a grant, a low-interest loan or…
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How much does a programmer cost per hour?
What a programmer costs per hour depends on experience, specialization, form of employment and billing model – a flat hourly rate says little without the scope of work.
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How much does a web designer cost per hour?
What a web designer costs per hour depends on experience, scope of services and billing method – whether it is design only or also includes implementation in the CMS,…
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How much does IT support cost for businesses?
The cost of IT support depends mainly on the number of workstations and devices, the desired service and response times, the share of on-site visits and the complexity…
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How much does an API integration cost?
What an interface (API integration) costs depends on how many systems are connected, whether data flows in one direction or both, how well the existing APIs are…
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How much does an ERP system cost?
What an ERP system costs depends on the license model (purchase or subscription per user), the number of users and modules, the need for customization, data migration,…
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How much does a CRM system cost?
What a CRM system costs depends mainly on the number of users, the feature set, and the effort for implementation, data migration and integrations.
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How much does it cost to publish an app on the App Store and Play Store?
To publish on the Apple App Store, you need a membership in the Apple Developer Program for $99 per year; for the Google Play Store, you pay a one-time $25 for the…
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How much does a landing page cost?
What a landing page costs depends mainly on concept, copy, design, form and tracking integration and maintenance effort – not on the number of pages.
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How much does website maintenance cost?
The cost of website maintenance depends on the system, the number of extensions, the desired scope of services and the agreed response times.
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How much does a website relaunch cost – and what does the price depend on?
What a website relaunch costs depends mainly on how deep it goes: a facelift with a new design is far smaller than a full rebuild with a new CMS, content migration and…
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How much does a corporate design cost – and what is included in the price?
What a corporate design costs depends on how comprehensive the visual identity should be: a single logo is something different from a complete system of logo, colors,…
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How much does Google Ads management cost – and what does the price depend on?
With Google Ads you pay two separate items: the ad budget, which goes directly to Google and whose amount you set yourself, and the agency’s fee for setup, ongoing…
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How much does a multilingual website cost – and what does the price depend on?
The cost of a multilingual website depends mainly on the number of languages, the quality of translation, the technical setup and the maintenance effort.
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How much does an accessible website cost – and what does the price depend on?
What an accessible website costs depends on whether it is built from scratch or an existing website is retrofitted, how many different page templates and interactive…
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How much does a booking system cost – and what does the price depend on?
What a booking system costs depends on what is booked – appointments, tables, rooms, courses or equipment – how complex the rules are and whether a standard solution is…
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How much does a customer portal cost – and what does the price depend on?
What a customer portal costs depends mainly on what your customers are supposed to do in it – retrieve documents, track orders, create tickets, view invoices or place…
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How much does a web app cost – and what drives the price?
What a web app costs depends mainly on its scope of features, user roles, data model, integrations with other systems, design ambition and ongoing operation.
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How much does an MVP cost – and how do you keep the start lean?
The cost of an MVP (minimum viable product) depends on how small the core really is: the fewer functions are needed to test your most important assumption, the cheaper…
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How much does an IT rollout cost – and what determines the price?
What an IT rollout costs cannot be stated as a flat figure: the price depends on the number of devices and locations, the extent of preparation and configuration, the…
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How much does cloud hosting cost – and what determines the price?
The cost of cloud hosting depends on computing power, memory, storage, data traffic, availability, backups, location and the level of support.
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How much does an AI phone assistant cost – and what determines the price?
What an AI phone assistant costs depends on call volume, the scope of tasks (answering calls, booking appointments, giving information), the connection to calendar, CRM…
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How much does process automation cost – and what determines the price?
What process automation costs depends on the number of processes, the systems involved, the quality of the data, the number of exceptions and the operation afterwards.
Learn moreDuration & timeline 3 articles
How long does it take for Google to find a website and for SEO to work?
It usually takes a few days to a few weeks for Google to find and index a new website – Google itself puts crawling at anywhere from a few days to a few weeks.
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How long does it take to build a website?
How long it takes to build a website depends mainly on scope, features and how quickly texts, images and approvals are ready.
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How long does it take to build an online store?
How long it takes to build an online store depends mainly on the size of your product range, the e-commerce platform, integrations and the condition of your product data.
Learn moreStep by step 16 articles
How do you introduce AI in a company?
The best way to introduce AI in a company is step by step: select specific use cases with a visible benefit, review the data situation and data protection, define tools…
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How can you use AI in a company in a GDPR-compliant way?
AI can be used in a GDPR-compliant way in a company if there is a legal basis for the processing, a data processing agreement is in place with the AI provider,…
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What do you need for your own website?
For your own website you need five building blocks: a domain as the address, hosting as the storage location, the website itself – built with a CMS, a site builder or…
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What legal requirements must a website meet in Germany?
In Germany, a business website generally needs a legal notice (Impressum) under Section 5 of the German Digital Services Act (DDG) and a privacy policy under Art.
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What does a good website need to have?
A good website shows at first glance what you offer and for whom, and leads visitors straight to an inquiry, booking or purchase.
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Website hacked – what should you do?
If your website has been hacked, stay calm and do not delete anything in haste: first inform your host, have the website taken offline if necessary, and change all…
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How is software depreciated in Germany – and does a one-year useful life apply?
For tax purposes, the BMF circular (issued by the German Federal Ministry of Finance) on the useful life of computer hardware and software allows software to be…
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How do I find a good web designer or programmer?
You can find a good web designer or programmer in four steps: briefly describe your goal and requirements, search specifically for providers with suitable references,…
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E-invoicing obligation in Germany: when does it apply and to whom?
Since January 1, 2025, all domestic businesses in Germany must be able to receive e-invoices from other domestic businesses – including small businesses…
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What do you need for your own online store?
For your own online store in Germany, you generally need a registered business and tax registration with the tax office (Finanzamt), legally compliant store texts such…
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How can I improve my website’s loading time?
You improve your website’s loading time fastest by measuring on a mobile device first and then removing the biggest bottlenecks: shrink oversized images and deliver…
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How can I optimize my Google Business Profile?
You optimize your Google Business Profile by verifying it, entering name, categories and contact details exactly and consistently with your website, filling in…
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How do I make my website accessible?
You make your website accessible by first clarifying whether the German Accessibility Strengthening Act applies to your offering, checking the current state with…
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How to set up a DATEV interface: step by step
You set up a DATEV interface by first clarifying with your tax adviser which data is transferred and by which route: booking data as a file in the DATEV format,…
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How to set up a cookie banner correctly: what to consider legally and technically
A cookie banner is in order when non-essential cookies and similar technologies are set only after active, informed consent.
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IT security for small businesses: what really matters?
Small businesses can reach solid basic protection with a few consistently implemented measures: regular and tested backups, timely updates for systems and programs,…
Learn moreDecision guide 7 articles
Is having your own online store still worth it?
Your own online store is worth it if enough margin is left per order after cost of goods, shipping, fees and marketing, and you can reach customers repeatedly – for…
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Do I need my own website?
For most businesses, self-employed professionals and practices, the answer is yes: your own website is the only online presence whose content, address and rules you…
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Website costs: capitalize or write off immediately?
If an agency builds your website and you use it for several years, it is often treated for tax purposes in Germany as an intangible asset acquired for consideration:…
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Agency or freelancer – who should build your website or software?
A freelancer suits clearly defined tasks where one person with the right specialization is enough and you can handle the coordination yourself.
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Which CMS is best for my website?
There is no single best CMS – it depends on who maintains the content, how big the website will become and which features it needs.
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Create a website with AI or have one built professionally?
With AI, a simple website can be created quickly today: AI builders generate a draft from just a few inputs, and assistants such as ChatGPT or Claude write copy and…
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How to find an app developer: what matters when choosing?
You find the right app developer by first describing your project briefly and then choosing based on experience with comparable apps, neutral technology advice, clear…
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Which technology, which system, which model? Our comparisons weigh the options fairly against each other.
WordPress or a website builder like Wix and Jimdo – which is the better fit?
A website builder like Wix or Jimdo is the right choice if you want to run a small website with only a few pages yourself, quickly and without technical effort – the…
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n8n, Make or Zapier – which automation tool is right for you?
Zapier is the easiest way to get started, with one of the largest catalogs of ready-made app connections, but it becomes expensive at high volumes because every…
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Cloud, SaaS or on-premise – where should your software run?
SaaS fits if mature off-the-shelf software exists for your process and you don't want any operating effort.
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Native app or progressive web app (PWA) – which is better?
A PWA is enough if your app mainly handles content, forms, bookings or orders, should work without an app store and needs to be available quickly on all devices.
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WordPress or TYPO3 – which CMS is right for your company?
WordPress is the right choice for most business websites, blogs and stores, up to mid-sized companies (Mittelstand): quick to set up, easy to use and backed by the…
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Flutter or React Native – which framework is right for your app?
Both frameworks are mature and deliver apps for iOS and Android from a single codebase in near-native quality.
Learn moreHow to use our guides
Each article starts with a short answer. Then we explain the key factors, give you a checklist and answer typical follow-up questions. That way, you know within minutes what matters – and which questions you should ask your service provider.
We give prices wherever this is reasonably possible: our packages – Starter from €2,500, Professional from €8,000 and Enterprise based on effort – serve as a guide. For a reliable assessment of your project, we offer a free initial consultation.
Frequently asked questions
Yes. All articles are freely accessible. If you would like an assessment of your specific project, simply schedule a free initial consultation.
No. Articles on law, taxes or funding in Germany provide a general overview to the best of our knowledge (as of October 2026). For your specific situation, please consult a law firm or a tax advisor.
We review and update the guides regularly. The date of the last update is shown on every page.
Of course. Write to us via the contact form – we turn frequent questions from initial consultations into new articles.
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