Magazine: practical know-how on software, IT and digitalization
Clearly explained and written from our own projects: articles on software, apps, automation, AI, IT services and online marketing.
43 expert articles
How Much Does an App Cost? Cost Factors, Packages and Running Costs
How much does an app cost? We show which factors determine the price, which running costs arise after launch, which items are often forgotten and how to use your budget deliberately.
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IT Rollout Planning: A 7-Step Checklist
Whether it's 50 workstations or 50 stores, a rollout stands or falls with its planning. These seven steps, with an effort table, a practical example and a checklist, keep devices on schedule and your business running.
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Website Relaunch Without Losing Rankings: Guide and Checklist
New design, new system – and suddenly visitors stay away? Here is how to protect rankings and inquiries during a website relaunch: with a redirect plan, technical check, go-live checklist and monitoring.
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Windows 11 Migration for Businesses: How to Get It Right
Windows 10 left regular support on October 14, 2025. Here’s how to plan the move to Windows 11 with an inventory, testing and waves – without disrupting day-to-day business.
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Entrepreneur Game: A Business Simulation for Founders and Entrepreneurs
Invest, hire, market – without real risk: the Entrepreneur Game is a realistic simulation game for founders and entrepreneurs in the making. A project by three partners – and a look at what you can learn from it for your own gamification projects.
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Shopware, WooCommerce or Shopify? How to Choose the Right Store Platform
Shopware, WooCommerce and Shopify take different approaches. This comparison covers operations, cost structure, B2B suitability and legal requirements – and which platform fits which kind of company.
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Outsourcing Field Service: When External IT Technicians Pay Off
Your own technicians at every location? For many companies, that’s not cost-effective. Here’s when external field service teams are the better choice, which billing models exist and what to put in the contract.
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Integrations: Connecting ERP, CRM, and Your Online Store
Store, ERP, CRM and accounting working side by side instead of together? How interfaces connect your systems, which integration approaches exist and how to recognize a stable solution.
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Custom Software or Off-the-Shelf? An Honest Comparison
Off-the-shelf tools are quick to roll out; custom software fits exactly. Which solution pays off over three to five years – and why a combination of both is often the best choice.
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AI Document Extraction: Process Invoices and Paperwork Automatically
AI can read invoices, delivery notes and orders, validate them and transfer them to your ERP – even without a fixed template. How it works, what e-invoicing changes and where the limits are.
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Automating Business Processes: 5 Workflows to Start With
Sorting inquiries, coordinating appointments, retyping quotes: five workflows that can be automated in almost every company – with a prioritization guide, a practical example and the typical mistakes.
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AI for SMEs: Where Chatbots and Assistants Really Help
AI pays off in mid-sized companies when it takes over a clearly defined task. Where chatbots and assistants relieve service, sales and knowledge work – and what data protection and the EU AI Act require.
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Replacing Excel: When a Custom Web App Pays Off
Version chaos, locked files, broken formulas: when Excel hits its limits, which alternatives exist and how the move to a web app with a database succeeds while operations keep running.
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App Development: The Process from Idea to App Store
From the first conversation to publication on the App Store and Google Play: the five phases of app development, with deliverables, decisions, a practical example and the most common pitfalls.
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Design and Development Under One Roof: Benefits and Process
When agency and developers work separately, time and quality are lost at the handoffs. Here is how partner agency LOMA DESIGN and Nano Concepts work as one team.
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BFSG Accessibility: Obligations for Websites, Stores and Apps
Germany’s Accessibility Strengthening Act (BFSG) has applied since June 28, 2025. Who is affected, what online stores, booking flows and apps must deliver and how to assess properly whether the law applies to you.
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Software Requirements Specification (Lastenheft): Structure, Example and Checklist
A good requirements specification makes quotes comparable and fixed prices possible. How it is structured, how to word requirements so they can be tested and how to tell that yours is complete.
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Securing WordPress: Hardening, Updates, Plugins and Backups
Most WordPress vulnerabilities sit in plugins and themes, not in the core. How to harden your installation with clear permissions, a fixed update routine, tested backups and monitoring.
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Web Analytics and KPIs: From Measurement Plan to Decision
Most companies have more data than they use. With clear goals, a documented measurement plan, clean consent and dashboards, clicks become traceable decisions all the way to revenue.
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Prioritizing Technical Debt: Pay the Interest or Pay It Down?
Technical debt is not a synonym for bad code – it becomes dangerous when it stays invisible. Here is how to assess legacy burdens by impact and effort and reduce them in a plannable way.
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Shopware 6 for B2B: Pricing Rules, Roles and ERP Integration
B2B stores need more than a shopping cart: customer-specific prices, roles, approvals and a reliable ERP integration. Here is how to implement pricing rules in Shopware 6 in a structured way.
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SEO and Search Visibility: Technology, Content and AI Search
Good rankings come from technology, content and consistent measurement – and increasingly from whether AI search tools use your pages as a source. Here is how your website becomes visible and generates qualified inquiries.
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REST API with OpenAPI: Design, Versioning and Error Format
A good API is understandable, stable and well documented. How to design REST APIs with OpenAPI cleanly, version them without breakage and save integration effort with a clear error culture.
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Progressive Web Apps for Business: Offline Capability and Business Case
Work offline, distribute by link, update without an app store: progressive web apps are a particularly economical route for many business applications. We show when they fit – and when they don’t.
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Web Security: OWASP Top 10 and a Pragmatic Checklist for Teams
Most security vulnerabilities follow familiar patterns. With the OWASP Top 10 as a guardrail and a prioritized checklist, you close typical gaps before they become a problem.
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Developing an MVP: Test Hypotheses Instead of Lengthening Feature Lists
An MVP is not a stripped-down version 1.0 but an experiment with a clear question. How to pick the right MVP type, cut the scope, set metrics and learn before budget flows into unused features.
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Microservices or Monolith: A Decision Guide for Teams and Products
Microservices are seen as modern, yet for many products a modular monolith is the better choice. How to weigh teams, releases, data consistency and operating costs realistically.
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B2B Marketing Automation and Lead Nurturing: From Click to Sales
Marketing automation only works when the processes are clear beforehand. Here is how to build lead nurturing with scoring, journeys and a CRM handover while respecting consent and data protection.
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Headless CMS: Strategy, Content Model, Preview and Migration
A headless CMS separates content from presentation and serves your website, app and partner channels from one source. What matters for the decision, content model, preview and migration.
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How to Configure GA4: Events, Key Events and Rollout
Google Analytics 4 only delivers reliable numbers when events, key events and consent are planned. Here is how to build a tracking plan that rolls out cleanly.
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B2B Email Marketing: Consent, GDPR and Deliverability
In B2B, email is a powerful channel – provided consent, deliverability and automation are right. Here is how to build a list that is legally clean and brings replies.
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GDPR-Compliant Tracking: Consent, Data Flows and Trust
Tracking and data protection aren’t mutually exclusive: which services need consent, how to document data flows and how to implement the technology so it does what your privacy policy promises.
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Digital Transformation for SMEs: Roadmap, Data, Change
Digital transformation in mid-sized companies rarely fails because of missing tools but because of unclear goals and isolated solutions. Here is how a target picture, priorities and a data foundation lead to measurable results.
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DevOps and GitOps: CI/CD Pipeline, Quality and Reproducible Releases
Releases without the nerves: how a CI/CD pipeline, infrastructure as code and a rehearsed rollback plan make software delivery reproducible and measurable.
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Customer Experience and User Journey: Less Friction, More Trust
Customers experience your company across many stages. Here is how to make the user journey visible, remove friction points and improve the customer experience for good.
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Improving Core Web Vitals: LCP, INP and CLS in Practice
Fast pages win over visitors and search engines. How to measure LCP, INP and CLS with field data, fix the typical causes and keep the numbers under control with budgets.
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Conversion Optimization for Landing Pages: Test, Don’t Guess
The campaign is running, but hardly anyone gets in touch? With a clear structure, short forms, fast technology and hypothesis-based tests you turn existing traffic into more inquiries.
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B2B Content Marketing: Brand Story, Editorial Plan, Measurement
Individual articles become content marketing when a clear brand story ties them together. Here is how to combine brand voice, editorial plan, AI use and measurement into a strategy that generates inquiries.
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Cloud Scaling for Platforms: Find Bottlenecks, Control Costs
More servers rarely solve the real problem. How to scale web platforms deliberately: measure bottlenecks, fix the database and cache first, and keep costs and resilience under control from the start.
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WCAG 2.2 and BITV 2.0 in Practice: Implementing Web Accessibility
How to implement a website to WCAG 2.2 AA: new criteria, clear responsibilities across design, development and editorial, effective testing and a checklist for your relaunch.
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B2B Social Selling: How Thought Leadership Strengthens Sales
Decision-makers research for a long time before they speak to sales. Here is how to build trust with B2B social selling, align marketing and sales and make the impact measurable in the CRM.
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Scrum in Software Projects: Roles, Process and Velocity
Scrum makes progress visible – when the Product Owner can make decisions, the Definition of Done applies and velocity serves as an internal planning tool. A guide for clients commissioning custom software.
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Software Maintenance: What a Maintenance Contract Should Include
Software is never finished. Which services a maintenance contract should include, how to separate maintenance, support and further development, and what scope your software really needs.
Read moreQuick answers to common questions
How much does a website cost – and what does the price depend on?
What a website costs depends mainly on scope, design ambition, content, features such as appointment booking or a shop, and the technical system.
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How much does a website cost per month – and per year?
The monthly cost of a website is made up of the domain, hosting, email mailboxes, possible licenses for themes, plugins, or tools, and maintenance and updates; an SSL…
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How much does an online store cost – one-time and monthly?
The cost of an online store consists of the one-time setup – design, store system, product data, payment and shipping integration, legally compliant processes – and…
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WordPress or a website builder like Wix and Jimdo – which is the better fit?
A website builder like Wix or Jimdo is the right choice if you want to run a small website with only a few pages yourself, quickly and without technical effort – the…
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n8n, Make or Zapier – which automation tool is right for you?
Zapier is the easiest way to get started, with one of the largest catalogs of ready-made app connections, but it becomes expensive at high volumes because every…
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Cloud, SaaS or on-premise – where should your software run?
SaaS fits if mature off-the-shelf software exists for your process and you don't want any operating effort.
Learn morePractical know-how for decision-makers
In the Nano Concepts magazine, we write about the questions we encounter in initial consultations and projects: Is custom software worth it? How do you plan an IT rollout? What does AI really deliver for mid-sized companies? We explain the connections so that you can make better decisions afterwards.
The articles are aimed at management, specialist departments and IT managers – with concrete examples, checklists and honest assessments instead of jargon. Every article ends with a conclusion so that you can take away the key points even when reading quickly.
Our topics
The articles are sorted by topic area.
Software
Custom software, web applications, maintenance, architecture and technical debt.
Web
Websites, online stores, content management systems, performance, relaunches and accessibility – from concept to maintenance.
Apps
From the app idea and the costs to publication in the App Store.
AI & Automation
Chatbots, assistants, interfaces and automated processes with real benefits.
IT Services
IT rollouts, Windows 11 migration, field service and support – hands-on insights from projects with our partners.
Marketing
SEO, content, conversion and analytics – implemented together with LOMA DESIGN.
Compliance
GDPR, accessibility and security – explained in general terms, without replacing legal advice.
Digitalization
Strategy, processes and change in mid-sized companies.
Good places to start
These articles make a good starting point for your research:
- Planning an IT rollout: the 7-step checklist
- Custom software or off-the-shelf software? An honest comparison
- How much does an app cost? Cost factors honestly explained
- 5 processes you should automate right away
- AI for mid-sized companies: where chatbots and assistants really help
- Website relaunch without losing rankings: the guide
How our articles are created
Every article starts with a question from practice. We explain the background, show typical pitfalls and provide a checklist or concrete next steps. We label experience-based values as such instead of citing figures without evidence.
Articles on marketing topics are written together with our partner agency LOMA DESIGN. Articles on law and data protection deliberately remain general and do not replace legal advice.
- Practical examples from software and IT projects
- Checklists and step-by-step guides
- Easy to understand, without jargon
- Links to relevant services and further articles
Missing a topic?
Write to us about the question on your mind. Often a question from an initial consultation becomes the next article in the magazine – and of course you receive your personal answer directly from us.
For questions that only concern your company – such as whether a particular piece of software pays off for your processes – the free initial consultation is the better route. There you receive an assessment of your specific situation instead of a general answer.
Frequently asked questions
For management, specialist departments and IT managers who are planning or evaluating digitalization projects. The articles do not require any technical background knowledge.
No. The articles provide a general overview. We are happy to advise you personally on your specific project; articles on law and data protection do not replace legal advice.
Via the topic areas or the categories on the article cards. Each article also links to relevant services and further articles.
Of course. Write to us via the contact form or at info@nanoconcepts.de and tell us which question is on your mind.
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