Digital Glossary: IT terms explained simply

1st, 2nd and 3rd level support

1st, 2nd and 3rd level support are the tiers of multi-level IT support: 1st level takes in requests and resolves simple cases, 2nd level handles more …

301 redirect

A 301 redirect is a permanent redirect from an old URL to a new one.

404 error page

A 404 error page appears when a requested address does not exist.

A

A/B test

An A/B test is an experiment in which two versions of a web page, email or ad are shown at the same time to randomly split visitors.

Acceptance (software project)

Acceptance in a software project is the client’s declaration that the delivered software essentially conforms to the contract.

Accessibility & WCAG

Digital accessibility means that websites and apps can be used by everyone—including people with visual, hearing or motor impairments.

Accessibility statement

An accessibility statement is a publicly available declaration on a website or in an app that describes the state of accessibility: requirements met …

Agile software development

Agile software development is an approach in which software is built step by step in short cycles.

AI agent

An AI agent is an AI system that pursues a given goal on its own: it plans steps, uses tools such as databases, interfaces or email, checks …

AI chatbot

An AI chatbot is a digital assistant that understands questions in natural language and responds in freely worded answers.

AI hallucination

An AI hallucination occurs when an AI model produces statements that sound plausible but are false or made up, such as invented sources, figures or …

AI Overviews

AI Overviews (in Germany also called “KI-Übersichten” or “Übersicht mit KI”) are AI-generated summaries from Google shown above the classic search …

API (application programming interface)

An API (application programming interface) is a defined interface through which programs communicate and exchange data or functions—without either …

Artificial intelligence (AI)

Artificial intelligence (AI) refers to computer systems that take on tasks that normally require human intelligence, such as understanding language, …

Authentication & authorization

Authentication verifies who someone is, for example by password, two-factor method or passkey.

B

Backend

The backend is the server-side part of a piece of software that users don't see: it processes requests, executes the business logic, stores data in …

Backlinks

Backlinks are links from other websites to your own site.

Backup strategy (3-2-1 rule)

A backup strategy defines which data is backed up, how often, where and for how long—and how it is restored in an emergency.

Breadcrumb navigation

Breadcrumb navigation shows visitors the path from the home page to the current page, for example “Home › Services › Web design,” and lets them jump …

Browser caching

Browser caching means that the browser stores files of a website it has already loaded, such as images, stylesheets, and scripts, locally and reuses …

C

Call to action (CTA)

A call to action (CTA) is an element on a website, in an email, or in an ad that prompts users to take a specific next step—such as “Request a quote” …

Canonical tag

A canonical tag (rel=canonical) is a hint in the HTML code that tells search engines which URL is the preferred main version when the same or very …

CAPTCHA & spam protection

A CAPTCHA is a test designed to tell humans apart from automated programs, for example before a form is submitted.

Certified data erasure

Certified data erasure is the verifiable, irreversible deletion of data on hard drives, SSDs, smartphones and other storage media using recognized …

Change request

A change request is a formal request to change the agreed scope of an ongoing project.

CI/CD

CI/CD stands for continuous integration and continuous delivery or deployment: code changes are automatically merged, tested, and prepared for …

Client management (endpoint management)

Client management is the central administration of all of a company’s end-user devices—PCs, laptops, tablets and smartphones.

Cloud hosting

Cloud hosting means running websites, applications, and databases on a cloud provider's virtual resources instead of on a single physical server.

Code review

A code review is the systematic examination of source code by at least one other person before a change is accepted into the software.

Content delivery network (CDN)

A content delivery network (CDN) is a distributed network of servers that caches a website's content—such as images, scripts, and videos—and delivers …

Content management system (CMS)

A content management system (CMS) is software that lets you create and edit your website's content—text, images, pages, and menus—yourself via a user …

Conversion rate

The conversion rate indicates what share of a website’s visitors take a desired action, such as sending an inquiry or completing a purchase.

Cookie consent & consent banners

Cookie consent is the voluntary, informed agreement of a website visitor before cookies or similar technologies that are not strictly necessary are …

Core Web Vitals

Core Web Vitals are three metrics defined by Google that measure the user experience of a website: loading speed (LCP), responsiveness to input (INP) …

Crawling and indexing

Crawling is the automatic discovery and retrieval of web pages by search engine bots such as Googlebot; indexing is the subsequent storing and …

CRM (customer relationship management)

A CRM (customer relationship management) is software and a way of working for managing customer relationships.

Cron job

A cron job is a task that a server runs automatically at set times.

Cross-platform app

A cross-platform app is a mobile application developed from a shared codebase for multiple operating systems—usually iOS and Android.

Cross-site scripting (XSS)

Cross-site scripting (XSS) is an attack in which perpetrators inject malicious code, usually JavaScript, into a web page.

CSS

CSS (Cascading Style Sheets) is the style sheet language that defines how web pages look: colors, fonts, spacing, layout and animations.

Customer journey

The customer journey describes a customer’s entire path from first noticing an offer through comparison and purchase decision to use and …

Customer portal

A customer portal is a protected online area where customers, after logging in, retrieve information and handle tasks themselves, for example viewing …

D

Data migration

Data migration is the transfer of data from an existing system to a new one, for example when changing inventory management, CRM or online store.

Data processing agreement (DPA, Auftragsverarbeitungsvertrag)

A data processing agreement (DPA, German: Auftragsverarbeitungsvertrag or AVV) is the written or electronic contract under Art.

Data protection impact assessment (DPIA)

The data protection impact assessment (DPIA, German: DSFA) is a risk analysis under Art.

Database

A database is an organized system for storing, querying and managing data permanently.

DDoS attack

A DDoS attack (distributed denial of service) deliberately overloads servers, networks or websites with a flood of requests from many sources at once.

Deployment (software deployment)

Deployment is the process of making software available in a target environment, such as a test server or the live system, so that users can use it.

Design system

A design system is a central collection of reusable design building blocks and rules for digital products: colors, fonts and spacing (design tokens), …

DevOps

DevOps is an approach that brings together software development (Dev) and IT operations (Ops).

Digital signage

Digital signage means digital displays: screens show centrally controlled content such as offers, menus, wayfinding, key figures or employee …

Digitalization

In a company, digitalization means converting analog information and processes into digital ones and simplifying or automating them with software.

Disaster recovery (RTO & RPO)

Disaster recovery comprises plans and procedures for restoring IT systems after a major outage, for example from ransomware, fire or a data center …

DNS (Domain Name System)

DNS (Domain Name System) is the “phone book of the internet”: it translates domain names such as example.com into the IP addresses of the servers …

Docker & containers

A container is a self-contained software package that bundles an application with all the libraries and settings it needs, so it runs the same way on …

Document management system (DMS)

A document management system (DMS) is software that stores documents such as invoices, contracts and plans digitally, tags and versions them and …

Domain (domain name)

A domain is the readable name of a website on the internet, for example nanoconcepts.de.

E

E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.

E-invoicing (XRechnung & ZUGFeRD)

An e-invoice is an invoice in a structured electronic format under the European standard EN 16931 that software can read and process automatically.

Embeddings

Embeddings are sequences of numbers (vectors) that represent the meaning of a text, image or audio.

Encryption

Encryption uses a key to convert data into an unreadable form so that only authorized people with the matching key can read it again.

Endpoint protection & EDR

Endpoint protection secures endpoints such as PCs, laptops, servers and smartphones against malware and attacks.

ERP (enterprise resource planning)

ERP (enterprise resource planning) is integrated business software that maps core processes such as purchasing, warehouse, production, sales, …

ERP interface

An ERP interface connects a company’s ERP system—the central software for inventory management, purchasing, accounting and orders—with applications …

EU AI Act (AI regulation)

The EU AI Act (Regulation (EU) 2024/1689) is the EU’s first comprehensive AI law.

F

Fine-tuning

Fine-tuning is the targeted retraining of an already pretrained AI model with your own example data.

FinOps (managing cloud costs)

FinOps (cloud financial management) is the practice of making cloud costs transparent, controlling and optimizing them jointly across IT, business …

Firewall

A firewall is a security system that monitors traffic between networks or devices according to defined rules and blocks unwanted connections.

Fixed price vs. time & material

With a fixed price, a clearly described scope is delivered for an agreed total price; the cost risk lies with the contractor.

Framework

A framework is a foundation of prebuilt components, rules and structures for software development.

Frontend

The frontend is the visible part of a website, web app, or app—everything users interact with directly: layout, text, buttons, forms, and animations.

Full-stack development

Full-stack development means building software across all technical layers—from the user interface (frontend) through the server and business logic …

Function calling & tool use

Function calling, also called tool use, is the ability of an AI language model to generate structured calls for predefined functions, such as “check …

Functional specification (Pflichtenheft)

A functional specification (German: Pflichtenheft) is a document in which the contractor describes how it will implement the requirements from the …

G

GDPR (General Data Protection Regulation)

The GDPR (General Data Protection Regulation) is EU Regulation 2016/679, which has set uniform rules since May 25, 2018 for how companies, …

Generative AI

Generative AI is a form of artificial intelligence that creates new content on request, such as text, images, audio, video or program code.

GEO (generative engine optimization)

GEO (generative engine optimization) refers to measures that get content and brands mentioned and linked as a source in the answers of generative AI …

German Accessibility Strengthening Act (BFSG)

The German Accessibility Strengthening Act (BFSG) transposes EU Directive 2019/882 into German law and, since June 28, 2025, obliges manufacturers, …

Git & version control

Git is a distributed version control system that records every change to source code with author, time and description.

GoBD (German principles for digital bookkeeping)

The GoBD are Germany’s principles for the proper keeping and retention of books, records and documents in electronic form, and for data access.

Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the current version of Google’s web analytics service.

Google Business Profile

The Google Business Profile (formerly Google My Business) is a company’s free listing in Google Search and Google Maps.

Google Consent Mode v2

Google Consent Mode v2 is an interface that passes a website visitor’s consent status to Google services such as Analytics and Ads.

Google Search Console

Google Search Console is a free tool from Google that shows how a website performs in Google Search: with clicks, impressions, search queries, …

GraphQL

GraphQL is a query language for APIs. In a single request, clients specify which data they need and receive exactly that.

H

Hardware lifecycle management

Hardware lifecycle management plans and controls the entire lifecycle of IT devices—from procurement through use and maintenance to replacement, data …

Headless CMS

A headless CMS is a content management system without a built-in presentation layer: it manages content centrally and delivers it via an API to any …

High availability

High availability describes IT systems that keep running when individual components fail, thanks to redundancy and automatic failover.

Hosting in Germany (data location)

Hosting in Germany means that websites, applications and data are operated in data centers on German soil.

hreflang

Hreflang (rel=alternate hreflang) is an annotation that tells search engines which language or country versions of a page exist, so that users see …

HTML

HTML (Hypertext Markup Language) is the markup language used to structure web pages.

HTTP status codes

HTTP status codes are three-digit numbers a web server uses to answer every request.

I

IaaS & PaaS (cloud service models)

IaaS (Infrastructure as a Service) and PaaS (Platform as a Service) are cloud service models.

IMAC (Install, Move, Add, Change)

IMAC stands for Install, Move, Add, Change and describes the typical work on IT workstations: installing new devices, moving workstations, adding …

Infrastructure as Code (IaC)

Infrastructure as Code (IaC) means describing IT infrastructure such as servers, networks and databases in text files instead of configuring it by …

Internationalization (i18n)

Internationalization (i18n) is the technical preparation of software or a website so that it can be adapted to different languages, countries, and …

ISO 27001

ISO 27001 is the international standard for an information security management system (ISMS).

IT asset management (ITAM)

IT asset management (ITAM) is the recording and management of all of a company’s IT assets—hardware, software, licenses, cloud subscriptions and …

IT field service

IT field service refers to IT services that technicians provide directly on site—such as installations, hardware replacement, troubleshooting or …

IT rollout

An IT rollout is the planned, company-wide introduction of new hardware or software—such as replacing all laptops, migrating to a new operating …

ITIL (IT service management framework)

ITIL is a widely used framework of proven practices for IT service management.

J

Jamstack

Jamstack is an architectural approach for websites: pages are pre-built as static markup, delivered through a CDN and connected to services and …

JavaScript

JavaScript is a programming language that makes web pages interactive: it runs directly in the browser, responds to input, loads data and changes …

K

Kanban

Kanban is a method for managing work in which all tasks are made visible on a board and tracked in columns such as “To do,” “In progress” and “Done.” …

Keyword research

Keyword research is the systematic search for the terms and questions that target audiences enter into search engines.

KPI (key performance indicator)

A KPI (key performance indicator) is a measurable figure that shows how far a company has come toward a specific goal.

Kubernetes

Kubernetes is an open-source platform for orchestrating containers.

L

Landing page

A landing page is a purpose-built target page where visitors arrive after clicking an ad, a newsletter or a QR code.

Large Language Model (LLM)

A large language model (LLM) is an AI model trained on vast amounts of text, which enables it to understand and generate language.

Lazy loading

Lazy loading (deferred loading) means that images, videos, or other content on a web page are only loaded once they appear in the visible area or are …

Lead generation

Lead generation is the systematic acquisition of contacts from potential customers who have shown interest in an offer, for example through a …

Legacy system

A legacy system is older software or an IT application that is still in use and important to the business but is built on outdated technology.

Legal notice requirement (Impressum)

The Impressum requirement obliges providers of commercial digital services to make their name, address, contact details and other mandatory …

llms.txt

llms.txt is a file format proposed in 2024 for a website’s root directory: a Markdown file meant to give language models a curated overview of the …

Load balancer

A load balancer distributes incoming requests across several servers so that no single one is overloaded.

Local SEO

Local SEO (local search engine optimization) covers measures that help a business rank high for searches with a location—such as “dentist in …

Logging & log management

Logging is the automatic recording of events in IT systems, such as access, errors and logins.

Low-code & no-code

Low-code and no-code are approaches to building software with visual editors instead of classic programming.

M

Machine learning

Machine learning is a subfield of artificial intelligence in which algorithms recognize patterns in data on their own instead of working from …

Make-or-buy decision

A make-or-buy decision is the question of whether a company produces a service or product itself or purchases it.

Managed hosting

Managed hosting is a hosting model in which the provider not only supplies the server or platform but also operates it: setup, updates, security, …

Marketing automation

Marketing automation refers to software and rules that automatically trigger recurring marketing tasks such as email series, lead nurturing and …

Merchandise management system (WaWi)

A merchandise management system (WaWi, short for Warenwirtschaftssystem) is software that maps a company’s flow of goods: purchasing, inventory, …

Meta description

A meta description is an HTML element in the head of a page that summarizes its content in one or two sentences.

Microservices

Microservices are an architectural style in which an application consists of many small, independent services.

Microsoft 365

Microsoft 365 is a subscription package from Microsoft that combines Office applications such as Word, Excel and Outlook with cloud services for …

Microsoft Entra ID & Active Directory

Active Directory is the directory service in the company network that manages users, groups and devices.

Microsoft Intune

Microsoft Intune is a cloud service for the central management and protection of company devices.

Middleware

Middleware is software that mediates between applications, systems or network services.

Minimum Viable Product (MVP)

A minimum viable product (MVP) is the first usable version of a product with exactly as many features as needed to offer real users genuine value and …

Mobile Device Management (MDM)

Mobile Device Management (MDM) is the central management and security of mobile company devices such as smartphones, tablets and laptops.

Model Context Protocol (MCP)

The Model Context Protocol (MCP) is an open standard that defines how AI applications communicate with external tools and data sources.

Monitoring (IT monitoring)

Monitoring is the continuous observation of IT systems, websites and applications.

Monolithic architecture

A monolithic architecture is a software design in which all functions of an application—interface, business logic and data access—live in one shared …

Multi-tenancy

Multi-tenancy means that one software instance serves several customers, the tenants, at the same time and keeps their data strictly separated …

N

Native app

A native app is an application developed specifically for one operating system—such as iOS or Android—in that system's own programming languages.

NIS2 Directive

NIS2 is the EU directive (EU) 2022/2555 on cybersecurity.

NoSQL

NoSQL (“not only SQL”) refers to databases that do not store data in fixed tables but, for example, as documents, key-value pairs, columns or graphs.

O

OAuth 2.0

OAuth 2.0 is an open standard that allows an application to access protected data of another service on behalf of a user without knowing the user’s …

Object storage

Object storage is a storage service that keeps data not in folders but as individual objects with an identifier and metadata in buckets.

OCR & intelligent document processing

OCR (optical character recognition) converts images and scans into machine-readable text.

One-page website

A one-page website is a website whose entire content sits on a single, scrollable page.

Open Graph (social sharing preview)

Open Graph is a protocol developed by Facebook that lets web pages use meta tags to define which title, description, and image a shared link shows as …

Open source

Open source refers to software whose source code is publicly viewable and which is released under a license that permits use, modification and …

Open-source licenses

Open-source licenses are terms of use with which authors release their source code for use, modification and redistribution.

ORM (object-relational mapping)

An ORM (object-relational mapping) is a software layer that automatically maps objects in program code to the tables of a relational database.

OWASP Top 10

The OWASP Top 10 is a list of the most critical security risks for web applications, published by the nonprofit Open Worldwide Application Security …

P

PageSpeed (page load time)

PageSpeed describes how fast a web page loads and how quickly visitors can use it.

Password manager

A password manager is software that stores credentials encrypted in a vault, generates secure random passwords and fills them in automatically at …

Patch management

Patch management is the planned process of recording, testing, prioritizing and installing security and feature updates for operating systems, …

Penetration test

A penetration test is an authorized, simulated attack on IT systems, websites or applications.

Phishing

Phishing is a fraud attempt in which attackers pose as trusted senders by email, text message, phone or messenger to trick people into handing over …

PIM (product information management)

PIM (product information management) is a system for maintaining all product information centrally, such as names, descriptions, technical data, …

Process automation

Process automation means having software handle recurring workflows in whole or in part—such as capturing invoices, routing inquiries or syncing data …

Product Owner

A Product Owner is the person in Scrum who is accountable for the value of a product.

Progressive Web App (PWA)

A progressive web app (PWA) is a website that behaves like an app: it can be installed on the home screen, works partly offline, and can send push …

Prompt engineering

Prompt engineering is the practice of formulating and structuring instructions (prompts) for an AI model so that it reliably delivers usable results.

R

Ransomware

Ransomware is malicious software that encrypts data or entire systems and demands a ransom for their release.

Refactoring

Refactoring is the deliberate restructuring of existing program code without changing its external behavior.

Remote support (remote maintenance)

Remote support is the remote maintenance of computers and IT systems: a technician connects to the user’s computer over the internet, sees the screen …

Requirements specification (Lastenheft)

A requirements specification (German: Lastenheft) is a document in which the client describes what a piece of software or a project should …

Responsive design

Responsive design is a design and development approach in which a website automatically adapts to the screen size of the device it is viewed on.

REST API

A REST API is an application programming interface built on the REST architectural style (Representational State Transfer): programs use HTTP methods …

Retrieval-Augmented Generation (RAG)

Retrieval-augmented generation (RAG) is a method in which an AI language model retrieves relevant information from a knowledge source—such as manuals …

Return on investment (ROI)

Return on investment (ROI) is a metric that sets the profit of an investment in relation to the capital invested.

Robotic Process Automation (RPA)

Robotic Process Automation (RPA) is a technology in which software robots perform rule-based office work on the computer: they click, type, copy and …

robots.txt

The robots.txt file is a text file in the root directory of a website that tells search engines and other crawlers which areas they may fetch.

S

Scaling (horizontal & vertical)

Scaling means adapting the performance of an IT system to demand.

Scrum

Scrum is an agile framework for developing complex products, especially software.

Search engine optimization (SEO)

Search engine optimization (SEO) covers all measures that help a website rank higher in the unpaid search results of Google, Bing, and other search …

Search intent

Search intent (German: Suchintention) is the goal users pursue with a search query—such as getting information, finding a particular page, comparing …

Serverless computing

Serverless is a cloud operating model in which the provider fully manages servers, operating system and scaling.

Service Desk (IT service desk)

A service desk is the central point of contact for all IT requests in a company.

Shopify

Shopify is a hosted e-commerce platform (software as a service) from Canada that lets retailers run online stores without managing their own servers.

Shopware

Shopware is an e-commerce platform from Germany that businesses use to run online stores for B2C and B2B.

Single sign-on (SSO)

Single sign-on (SSO) is a login method in which users authenticate once centrally and then access several applications without entering credentials …

Single-page application (SPA)

A single-page application (SPA) is a web application that is fully loaded only once and then loads and swaps content via JavaScript—without …

Software as a Service (SaaS)

Software as a Service (SaaS) is a delivery model in which software is not purchased and installed but used over the internet in a browser and usually …

Software usage rights

Software usage rights are the contractually granted permissions to use, copy, modify or pass on a copyright-protected computer program.

Speech recognition (speech-to-text)

Speech recognition, also called speech-to-text or automatic speech recognition (ASR), converts spoken language into written text.

SQL (Structured Query Language)

SQL (Structured Query Language) is the standardized query language for relational databases.

SQL injection

SQL injection is an attack in which perpetrators inject database commands into input fields or address parameters of an application.

SSL/TLS encryption

SSL/TLS is an encryption protocol that protects data between browser and server against eavesdropping and tampering, recognizable by “https://” in …

Staging environment

A staging environment is a test environment that mirrors the live environment as closely as possible.

Static site generator

A static site generator (SSG) is a program that creates ready-made HTML files from content, templates and data before publication.

Structured cabling

Structured cabling is a standardized, vendor-neutral cabling system for buildings and campuses.

Structured data (Schema.org)

Structured data is standardized supplementary information in a page’s source code, usually in JSON-LD format using the Schema.org vocabulary.

T

Technical and organizational measures (TOMs)

Technical and organizational measures (TOMs, German: TOM) are the safeguards with which a company protects personal data under Art.

Technical debt

Technical debt is the future extra effort that arises when software is built quickly rather than cleanly—for example, through shortcuts in the code, …

Test automation

Test automation means having software tests run automatically by scripts and tools instead of repeating them by hand.

Ticketing system

A ticketing system is software that captures requests, incidents and tasks as individual “tickets,” assigns them and tracks them through to …

Tokens & context window

Tokens are the text building blocks into which an AI model breaks language, often word fragments or punctuation marks.

Total cost of ownership (TCO)

Total cost of ownership (TCO) is the sum of all costs a product or system causes over its entire useful life—not just the purchase price, but also …

Two-factor authentication (2FA)

Two-factor authentication (2FA) confirms identity at sign-in with two independent proofs, for example a password and a code from an authenticator app.

TypeScript

TypeScript is a programming language developed by Microsoft that extends JavaScript with static types.

U

UI/UX design

UI/UX design covers the design of digital products from the user’s perspective: UI (user interface) is the visible surface with buttons, colors and …

Uptime & SLA

Uptime is the time during which an IT service is reachable, usually expressed as a percentage per month or year.

User story

A user story is a short description of a requirement from the user’s point of view, usually in the pattern “As a [role], I want [function], so that …

UTM parameters

UTM parameters are additions to a link address that name the origin of a visit, such as source, medium and campaign.

V

Vector database

A vector database stores embeddings, the number vectors that represent the meaning of texts or images, and quickly finds the entries most similar to …

Virtual private server (VPS)

A virtual private server (VPS) is a virtual server that shares a physical machine with other VPSs but has dedicated allocated resources and …

Voicebot (AI phone assistant)

A voicebot is an AI-powered phone assistant that answers calls, understands spoken language, finds suitable answers and delivers them in a synthetic …

VoIP & cloud phone system

VoIP (Voice over IP) carries phone calls over the internet instead of traditional telephone lines.

VPN (virtual private network)

A VPN (virtual private network) is an encrypted connection across a public network such as the internet.

W

Waterfall model

The waterfall model is a software development process in which a project runs through consecutive phases—from requirements through design, …

Web application firewall (WAF)

A web application firewall (WAF) filters HTTP and HTTPS traffic to a website or web application and blocks attacks such as SQL injection, cross-site …

Web fonts

Web fonts are font files that a website delivers to the browser together with its content, so text appears in the intended typeface regardless of …

Web hosting

Web hosting is the provision of storage space and computing power on an always-available server so that a website or application can be accessed on …

Webhook

A webhook is an automatic notification between two applications: when an event occurs in one system—such as a new order—it immediately sends an HTTP …

WebP & AVIF

WebP and AVIF are modern image formats for the web that produce much smaller files than JPEG and PNG at comparable quality.

Website relaunch

A website relaunch is a fundamental overhaul of an existing website—usually its design, technology, structure and content all at once.

Wi-Fi site survey (WLAN coverage planning)

A Wi-Fi site survey (WLAN coverage planning) is the planning and measurement of wireless coverage in a building.

Windows Autopilot (automatic device setup)

Windows Autopilot is a Microsoft service that lets new Windows devices be set up without manual installation.

Wireframe & clickable prototype

A wireframe is a schematic draft of a page or app screen that shows structure and content but not the finished design.

WooCommerce

WooCommerce is a free open-source plugin that turns WordPress into an online store.

WordPress

WordPress is an open-source content management system that lets you maintain websites, blogs and online stores without programming skills.

X

XML sitemap

An XML sitemap is a machine-readable file that lists the important URLs of a website and helps search engines discover and crawl its pages.

Z