Digital Glossary · Web

What is WordPress?

In brief

WordPress is an open-source content management system that lets you maintain websites, blogs and online stores without programming skills. The core system is extended with themes for design and plugins for additional functionality.

Category WebReading time approx. 3 minLast updated October 16, 2026
Featured image: WordPress

WordPress: definition and adoption

WordPress appeared in 2003 as blogging software and is now the most widely used content management system in the world. According to W3Techs, more than 40 percent of all websites run on WordPress in 2026; among sites with a known CMS, the share is just under 60 percent. The pool of specialists, themes and extensions is correspondingly large.

The software is open source and licensed under the GPL, so there are no license fees. What you do pay for is hosting, premium themes and plugins where applicable, as well as setup and maintenance. The current major version is WordPress 7.0, released in May 2026.

How WordPress works

WordPress is written in PHP and stores content in a MySQL or MariaDB database. Editors work in the block editor and assemble paragraphs, images, columns or forms with a click. A theme determines the appearance, and features such as SEO, forms or a store are added through plugins. User roles make it possible to separate permissions for authors, editors and administrators.

  • Themes determine the layout and design of the website
  • Plugins extend WordPress with forms, a store, multilingual support, SEO or bookings
  • The block editor builds content from flexible building blocks
  • User roles separate the permissions of editors and administrators
  • The REST API provides data for apps or a headless frontend

Real-world example: a company website with its own editorial team

A machine builder with 60 employees wants to maintain news, job postings and product pages itself, without hiring an agency for every change. WordPress is well suited for this: marketing edits text in the editor, management approves posts, and the agency takes care of design, technology and updates.

A clean foundation is crucial: a well-thought-out theme instead of many additional plugins, clearly defined roles and a structure that remains maintainable even after years. That way, the website grows with the company’s tasks without becoming confusing. New employees find their way around quickly, and design changes do not affect the content every time.

Benefits, risks and operations

Wide adoption is both an advantage and a risk: there are many specialists and extensions, but also many automated attacks. Most security problems result from outdated plugins, weak passwords or missing updates. Regular updates, backups and limiting yourself to a few well-maintained plugins are therefore essential.

Nano Concepts builds WordPress websites, custom themes and plugins and looks after ongoing operations, including updates, hardening and backups, so your site stays secure and fast. If you wish, we also review existing WordPress installations for outdated plugins, security gaps and loading time and show which measures are worthwhile.

  • No license costs, a large selection of themes and plugins
  • Editing without programming skills
  • Apply updates to core, themes and plugins regularly
  • Remove unneeded plugins and test backups
  • Use a current PHP version; older ones no longer receive security updates

Frequently asked questions about WordPress

The software itself is free and open source. Costs arise for hosting, a domain, premium themes and plugins where applicable, and for setup, customization and ongoing maintenance by specialists. Maintenance in particular is often underestimated in budgeting.

The WordPress core is reviewed regularly and secured through updates. Attacks mostly target outdated plugins or weak credentials. With updates, strong passwords, two-factor login and backups, WordPress can be operated reliably.

For company websites, blogs, portals and small to mid-sized stores where the team wants to maintain content itself. For very individual applications with complex business logic, a custom-built web application is often the better fit.

WordPress.org offers the software for download and self-hosting, with full freedom over plugins and themes. WordPress.com is a commercial hosting service with plan-dependent restrictions. Businesses with individual requirements usually choose the self-hosted option.

Matching services

Related terms

Relevant for these industries

Related magazine articles

Get the right quote in 60 seconds

Needs analysis: WordPress

Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.

Request a project