Website redesign and technical SEO – carefully planned instead of riskily improvised

The relaunch of a company website with an SEO audit and redirect plan is usually covered by the Starter package from €2,500. Extensive websites, stores or domain mergers are implemented in the Professional package from €8,000; large portals we price individually as Enterprise. After the free initial consultation, you receive a transparent quote.

That depends on page count, content and technology. It is important to allow enough time for the audit and for testing before go-live; after the switch, a monitoring phase follows. You receive a realistic schedule with the quote.

No – be wary of providers who promise something like that. Search engines decide rankings on their own, and temporary fluctuations after a relaunch are common. We reduce the risk as far as possible with an audit, a redirect plan, testing and monitoring.

Technical SEO ensures that search engines can crawl, understand and index your website without problems – for example through fast load times, clean URL structures, sitemaps and structured data. It is the foundation on which content and marketing take effect.

Content-focused search engine optimization, keyword research, optimization for AI-powered search systems (GEO) and online marketing are handled by our partner agency LOMA DESIGN at the same location. Nano Concepts is responsible for the technology. That way, both sides mesh without coordination losses.

After the free initial consultation, we record the starting point and plan structure and redirects. Implementation, review in the test environment, go-live and a monitoring phase follow, during which we fix anomalies promptly.

A website relaunch is the fundamental renewal of an existing website – usually with a new design, new technology or a new CMS and often with a changed page structure. Unlike smaller revisions, URLs and content frequently change. That is exactly why SEO should be part of the planning from the start.

There is no fixed cycle. A relaunch makes sense when the technology is outdated, the website performs poorly on smartphones, the design no longer fits the brand or content is hardly maintainable anymore. Often, targeted improvements to load time, structure and content are enough – we check that honestly before you invest.

A technical SEO audit examines whether search engines can crawl and index your website without problems: load time and Core Web Vitals, status codes and redirects, internal linking, duplicate content, sitemaps, mobile-friendliness and structured data. The result is a prioritized list of actions. It serves as the basis for a relaunch but also works as a standalone check.

Often yes. Images, fonts, scripts, caching and server configuration frequently offer a lot of potential, including on WordPress websites. We measure load time, for example with Google PageSpeed Insights, implement the most effective measures and measure again afterwards. If the technology is fundamentally outdated, we tell you openly whether a relaunch is more economical.

What matters is that every relevant old URL points to the matching new page via a 301 redirect and that content, page titles and meta data are not lost. In addition, internal links, sitemaps and the settings in Google Search Console must be adjusted. We test all redirects before go-live and monitor crawling and indexing afterwards.