Specialization · Technical SEO & Relaunch

Page speed optimization: make your website faster – without a relaunch

We find out what is slowing your website down – images, scripts, fonts, plugins or server – and fix it in a targeted way. Before and after, we measure with lab and field data so you can see what has improved.

Initial consultation freeQuote transparent, fixed price if preferredArea Technical SEO & Relaunch
Request a projectView pricing
Featured image: Page Speed Optimization
Short & clear

Page speed optimization means improving a website's load time and responsiveness in a targeted way, so that the Core Web Vitals LCP, INP and CLS land in the green range wherever possible. Nano Concepts analyzes images, scripts, fonts, plugins and server, implements the measures and documents before-and-after measurements. Optimizations for typical company websites are possible in the Starter package from €2,500; the exact quote follows after the free initial consultation.

Page speed optimization with Nano Concepts

If you want to optimize your page speed, you should not look at a single score alone. What matters is how quickly visitors see the most important content, how smoothly the page responds to input and whether elements jump around while loading. That is exactly what Google's Core Web Vitals evaluate: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). We make your website faster by fixing the actual causes – usually without a relaunch.

01

Typical bottlenecks are oversized images without modern formats such as WebP or AVIF, heavily embedded fonts, scripts from tracking, chat widgets or cookie banners, missing caching and a slow server. Hosting plans that are too tight for today's visitor numbers are also among the common causes. If you want to speed up a WordPress website, we also check the theme, page builder, plugins, PHP version and database. We evaluate each measure by impact and risk, so that the optimization does not break any functions, forms or your tracking.

02

Transparency matters to us. We measure before and after with lab data from Lighthouse and – where available – with field data from real visitors via the Chrome UX Report and Google Search Console. We do not promise a specific PageSpeed score or ranking, because both depend on many factors outside our control, such as third-party scripts. You get a leaner website, a documented before-and-after measurement and recommendations for keeping your site fast after future changes.

Story

Page speed optimization in 10 slides

Just swipe through: what Page speed optimization delivers, what we build for you, and how other companies benefit.

×01 / 10

Specialization · Technical SEO & Relaunch

Page Speed Optimization. Built to be found.

Page speed optimization means improving a website's load time and responsiveness in a targeted way, so that the Core Web Vitals LCP, INP and CLS land in the green range wherever possible.

  • Free initial consultation
  • Transparent, fixed price if you like
  • Reply usually within 24 hours
lomadesign.de · nanoconcepts.de
×02 / 10

How you can tell

Does this sound familiar?

Typical signs that Page speed optimization is worth it:

  1. 01Search Console lists slow or needs-improvement URLs in the Core Web Vitals report.
  2. 02Your website takes noticeably long on smartphones before the main content appears.
  3. 03Elements jump around while loading, so visitors accidentally tap the wrong links.
  4. 04Over the years, many plugins, tracking codes and widgets have been added whose purpose nobody …
lomadesign.de · nanoconcepts.de
×03 / 10

Your benefit

What you get out of it.

Fewer bounces on smartphonesVisitors who don't have to wait are more likely to stay on the page and reach an inquiry or …
A better technical basis for SEOCore Web Vitals feed into Google's assessment of page experience – good values are a solid …
No complete relaunch neededMany improvements can be made on the existing website, so design and content stay as they …
lomadesign.de · nanoconcepts.de
×04 / 10

Scope of services

What we deliver for you.

Faster load times and better Core Web Vitals – targeted optimization of images, code, plugins and server.

  1. Performance analysis
  2. Image & media optimization
  3. JavaScript, CSS & third parties
  4. Fonts & layout stability
  5. Caching, CDN & server
  6. WordPress tuning
lomadesign.de · nanoconcepts.de
×05 / 10

Use cases

Here's what that looks like in practice.

Healthcare & CareA medical practice speeds up its website, whose embedded booking widget and videos have so far been slowing down the …
Real EstateA real estate agent optimizes property pages with many high-resolution photos and 360-degree tours for faster load …
Finance & InsuranceA comparison portal shortens the response time of its calculators and forms so that input is processed without …
lomadesign.de · nanoconcepts.de
×06 / 10

Client example

Not just talk. Actually built.

Rettinger Dach- & Steinreinigung: new website with before-and-after sliderSkilled trades · Roof & stone cleaning · DudenhofenRettinger Dach- & SteinreinigungWebsite relaunch for roof cleaning, roof coating, and stone cleaning – with real before-and-after projects.
14,400+Subpages
847Locations
17Services
View projectAll case studies
lomadesign.de · nanoconcepts.de
×07 / 10

Process

A clear process. No surprises.

  1. 01
    Measurement & baselineWe collect lab and field data for your most important page types and …
  2. 02
    Root cause analysisWe determine which images, scripts, plugins or server responses are …
  3. 03
    Action planYou receive a list prioritized by impact and effort and decide what gets …
  4. 04
    Implementation on stagingWe optimize on a test environment first and verify that forms, tracking and …
lomadesign.de · nanoconcepts.de
×08 / 10

Common question

Good question. Clear answer.

How can I optimize my website's page speed?

Nano Concepts

The most effective levers are usually optimized images in modern formats, fewer and later-loaded scripts, locally hosted fonts, caching and a fast server.

All questions & answers
lomadesign.de · nanoconcepts.de
×09 / 10

Packages

Three packages. One plan.

  • Starterfrom €2,500Ideal for landing pages, simple web applications and prototypes.
  • Professionalfrom €8,000For complex web applications, portals and tailor-made software …
  • EnterpriseCustomFor large projects, system landscapes and long-term development …

Non-binding guidance – you will receive your quote after the free initial consultation. View pricing

lomadesign.de · nanoconcepts.de
×10 / 10

Let's get started

Unlock your full potential.

Tell us about your project – we usually get back to you within 24 hours with an initial assessment.

Request a project +49 176 84843252 info@nanoconcepts.de
×

TOGETHER. DIGITAL. SUCCESSFUL.

lomadesign.de · nanoconcepts.de
01 / 10

Typical signs that Page speed optimization is worth it

  • Search Console lists slow or needs-improvement URLs in the Core Web Vitals report.
  • Your website takes noticeably long on smartphones before the main content appears.
  • Elements jump around while loading, so visitors accidentally tap the wrong links.
  • Over the years, many plugins, tracking codes and widgets have been added whose purpose nobody really knows anymore.
  • You are planning an ad campaign and don't want to pay for clicks that bounce because of load time.
Scope of services

What we deliver for you

Faster load times and better Core Web Vitals – targeted optimization of images, code, plugins and server.

Performance analysis

Measurement with PageSpeed Insights, Lighthouse and WebPageTest plus analysis of field data to find the biggest bottlenecks for each page type.

Image & media optimization

Modern formats such as WebP and AVIF, appropriate image sizes per device, lazy loading and correctly prioritized hero images.

JavaScript, CSS & third parties

Removing unnecessary code, prioritizing critical CSS, loading scripts with a delay and putting third-party tools under review.

Fonts & layout stability

Locally hosted, optimized fonts and reserved space for images, banners and embeds to prevent layout shifts.

Caching, CDN & server

Page and object caching, compression, delivery through a CDN and a review of server response time, PHP version and hosting.

WordPress tuning

Plugin audit, database cleanup, replacement of heavy extensions and configuration of a suitable caching plugin.

Area

More from Technical SEO & Relaunch

Relaunch and technical SEO with a redirect plan, load-time optimization and monitoring – together with LOMA DESIGN.

Main service

Technical SEO & Relaunch

Relaunch and technical SEO with a redirect plan, load-time optimization and monitoring – together with LOMA DESIGN.

Learn more
Specialization

Technical SEO Audit

A review of your website's crawling, indexing, structure and load time – with a prioritized action plan and implementation.

Learn more
Specialization

Generative Engine Optimization (GEO)

Citable facts, structured data and open technology – so AI searches like ChatGPT and Perplexity use you as a source.

Learn more
Specialization

Local SEO Landing Pages

Dedicated pages for service and location – with relevance check, real local content and expansion in waves instead of interchangeable copies.

Learn more
Your benefits

Why companies choose us

Fewer bounces on smartphones

Visitors who don't have to wait are more likely to stay on the page and reach an inquiry or purchase faster.

A better technical basis for SEO

Core Web Vitals feed into Google's assessment of page experience – good values are a solid foundation for your visibility.

No complete relaunch needed

Many improvements can be made on the existing website, so design and content stay as they are.

Measurable, not just felt

Before-and-after measurements show exactly which measure had what effect.

Use cases

Page speed optimization in your industry

Here's what Page speed optimization looks like in typical industries – concrete examples from everyday business.

Industry & Manu­fac­turing

A manufacturer with extensive product catalogs and PDF data sheets has category pages and image galleries sped up in a targeted way.

Learn more

Retail & E-Commerce

An online retailer optimizes product and category pages whose large images and review widgets lengthen load times on smartphones.

Learn more

Logistics

A logistics provider speeds up its website with location maps by loading map services only when visitors actually need them.

Learn more

Healthcare & Care

A medical practice speeds up its website, whose embedded booking widget and videos have so far been slowing down the homepage.

Learn more

Real Estate

A real estate agent optimizes property pages with many high-resolution photos and 360-degree tours for faster load times on mobile devices.

Learn more

Finance & Insurance

A comparison portal shortens the response time of its calculators and forms so that input is processed without noticeable delay.

Learn more

Services & Consulting

A consultancy has its WordPress website slimmed down, to which a page builder and many plugins have been added over the years.

Learn more

Skilled Trades

A trades business with a reference gallery and map embed speeds up its site for customers searching on the go on their smartphones.

Learn more

Startups

A startup optimizes its landing pages before an ad campaign, so that paid clicks don't fizzle out because of long load times.

Learn more

Education & Research

An education provider speeds up course overviews and embedded videos so that prospects can get through the offering even with a weak connection.

Learn more

Tourism & Hospitality

A hotel optimizes image galleries, booking form and weather widget, which have so far been slowing down the mobile homepage.

Learn more

Media & Creative Industries

An online magazine reduces layout shifts caused by ad slots and embeds, improving the reading experience while pages load.

Learn more
Process

How your project works

  1. Measurement & baselineWe collect lab and field data for your most important page types and document the starting point.
  2. Root cause analysisWe determine which images, scripts, plugins or server responses are specifically dragging the values down.
  3. Action planYou receive a list prioritized by impact and effort and decide what gets implemented.
  4. Implementation on stagingWe optimize on a test environment first and verify that forms, tracking and functions keep working.
  5. Go-live & re-measurementAfter go-live, we measure again and watch the field data over the following weeks, because it updates gradually.

Technologies & tools

PageSpeed InsightsLighthouseWebPageTestChrome UX ReportGoogle Search ConsoleCloudflareRedisWP RocketNginx
In practice

Our own products in this area

In-house product

Webseit­enCheck AI

Enter a website, see the analysis and an optimized preview – with a score and tiered pricing. A sales tool that convinces up front.

Learn more
FAQ

Frequently asked questions about Page speed optimization

The most effective levers are usually optimized images in modern formats, fewer and later-loaded scripts, locally hosted fonts, caching and a fast server. Which of them helps most in your case only becomes clear from a measurement for each page type. That is why we prioritize measures after an analysis instead of installing plugins across the board.

An optimization for a typical company or WordPress website is possible in the Starter package from €2,500. Extensive stores, portals or optimizations involving a server move and deeper code changes usually fall under the Professional package from €8,000. You will receive the exact quote after the free initial consultation and an initial measurement.

With WordPress, the causes are often heavy page builders, too many plugins, missing page and object caching and outdated PHP versions. We check each plugin for value and load, replace heavy extensions and configure caching and image optimization to suit your hosting. If that is not enough, a leaner theme or headless WordPress is an option.

The Core Web Vitals are three metrics Google uses to measure user experience: LCP for the load time of the largest visible element, INP for the response to input and CLS for visual stability. Google rates LCP up to 2.5 seconds, INP up to 200 milliseconds and CLS up to 0.1 as “good.” Each metric is optimized with its own measures, such as image prioritization for LCP or less blocking JavaScript for INP.

No, and we advise against aiming for it. The score in PageSpeed Insights is a lab measurement that fluctuates from run to run and is influenced by third-party tools. We focus on field data from real visitors and transparently document what our measures have changed.

For a typical website, the optimization itself is usually implemented in a few weeks, and lab values improve right after go-live. The field data in Search Console is based on a rolling 28-day period and therefore updates gradually. We accompany this period and report the development to you.

Locations

Page speed optimization in your city

We support companies across Germany – remotely and, where needed, on site. Choose your city:

Locations

DudenhofenSpeyerGermersheimHaßlochHockenheimSchifferstadtSchwetzingenBad DürkheimLudwigshafen am RheinMannheimNeustadt an der WeinstraßeWalldorfBruchsalFrankenthal (Pfalz)HeidelbergLandau in der PfalzWieslochKarlsruheWeinheimWormsStuttgartFrankfurt am MainNurembergCologneDüsseldorfDortmundEssenDuisburgMunichHanoverLeipzigBremenDresdenHamburgBerlinAll locations
Guides & comparisons

Know-how on Page Speed Optimization

Costs & budget

How much does SEO cost – and is it still worth it?

What SEO costs depends on the starting condition of the website, the competition for the desired search terms, the number of pages and locations, and whether technical…

Learn more
Duration & timeline

How long does it take for Google to find a website and for SEO to work?

It usually takes a few days to a few weeks for Google to find and index a new website – Google itself puts crawling at anywhere from a few days to a few weeks.

Learn more
Step by step

What does a good website need to have?

A good website shows at first glance what you offer and for whom, and leads visitors straight to an inquiry, booking or purchase.

Learn more
Comparison

WordPress or a website builder like Wix and Jimdo – which is the better fit?

A website builder like Wix or Jimdo is the right choice if you want to run a small website with only a few pages yourself, quickly and without technical effort – the…

Learn more
Comparison

WordPress or TYPO3 – which CMS is right for your company?

WordPress is the right choice for most business websites, blogs and stores, up to mid-sized companies (Mittelstand): quick to set up, easy to use and backed by the…

Learn more
Comparison

React or Next.js – which setup is right for your web application?

“React or Next.js” is not a question of opposites: Next.js is a framework built on top of React that adds routing, server-side rendering and a ready-made build setup.

Learn more
Solutions

Page Speed Optimization for your target audience

Website for ArchitectsWebsite for PhotographersAll solutions
Related

Related services

Technical SEO & Relaunch

Relaunch and technical SEO with a redirect plan, load-time optimization and monitoring – together with LOMA DESIGN.

Learn more

WordPress Development

WordPress websites with a custom theme and bespoke plugins – fast, secure and easy to maintain.

Learn more

Maintenance & Support

Updates, monitoring, backups and further development – so websites, apps and software run reliably.

Learn more

Databases & Cloud

Data architecture, migration and cloud hosting – high-performing, secure and, on request, in German data centers.

Learn more
Digital Glossary

Terms related to Page speed optimization, briefly explained

301 redirectContent delivery network (CDN)Core Web VitalsDNS (Domain Name System)Domain (domain name)Content management system (CMS)Backup strategy (3-2-1 rule)Cloud hostingAll terms
Magazine

Read more

Featured image: Website Relaunch Without Losing Rankings: Guide and Checklist
WebSeptember 22, 20268 min read

Website Relaunch Without Losing Rankings: Guide and Checklist

New design, new system – and suddenly visitors stay away? Here is how to protect rankings and inquiries during a website relaunch: with a redirect plan, technical check, go-live checklist and monitoring.

Read more
Featured image: SEO and Search Visibility: Technology, Content and AI Search
MarketingMarch 30, 20269 min read

SEO and Search Visibility: Technology, Content and AI Search

Good rankings come from technology, content and consistent measurement – and increasingly from whether AI search tools use your pages as a source. Here is how your website becomes visible and generates qualified inquiries.

Read more
Featured image: How to Configure GA4: Events, Key Events and Rollout
MarketingMarch 30, 20268 min read

How to Configure GA4: Events, Key Events and Rollout

Google Analytics 4 only delivers reliable numbers when events, key events and consent are planned. Here is how to build a tracking plan that rolls out cleanly.

Read more
01 · Scenario · approx. 50 seconds

The invisible website

Markus is the best roofer in town – but online he sits on page 3 and his website takes 8 seconds to load. How design, fast tech and SEO & GEO get the phone ringing again.

ServiceWeb design · SEO & GEOForTrades & local businesses
Sounds familiar? Start the needs assessment
Read transcript

This is Markus.
Best roofer in town.
His problem?
Nobody knows it.
Lena needs a roofer.
Markus?
He’s on page 3.
Nobody looks there.
And if she finds him?
8 seconds to load.
Not built for mobile.
And she’s gone.
Here’s what’s going wrong.
And that costs Markus jobs every single day.
So Markus brings in LOMA DESIGN
and NANO CONCEPTS.
Design meets development.
Design that builds trust.
Tech that loads lightning fast.
SEO & GEO so people find him:
on Google and in AI search.
Same work.
New visibility.
And the phone rings.

Get the right quote in 60 seconds

Needs analysis: Page Speed Optimization

Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.

Request a project