The challenge
Markus Rettinger's second company needed a standalone, modern web presence – sharing a signature style with the epoxy website and with significantly more visibility for roof, facade, and stone cleaning.
Case study · Skilled trades · Roof & stone cleaning
Rettinger Dach- & Steinreinigung
Website relaunch for roof cleaning, roof coating, and stone cleaning – with real before-and-after projects.
- 14,400+
- Subpages
- 847
- Locations
- 17
- Services
Project at a glance
Challenge, solution, result
Our solution
A relaunch as a fast HTML website with a before-and-after slider, 17 service pages, and a broad location structure. The form and chat assistant reliably forward inquiries to the owner.
The result
More than 14,400 subpages for 847 locations and 17 services – every inquiry lands directly with the owner, and prospects see real results side by side.
Insights
Rettinger Dach- & Steinreinigung in detail
Real project views in landscape format – tap to enlarge.
Project story
How Rettinger Dach- & Steinreinigung came together
01
The starting point: a second company, its own presence
Alongside the epoxy floors, Markus Rettinger runs a second company: Rettinger Dach Design handles roof, facade, and stone cleaning for customers in Speyer, the region, and beyond. It was to get a standalone, modern presence – sharing a signature style with the epoxy website and with significantly more visibility for all services around roofs, facades, and stone.
02
The approach: a before-and-after slider and 17 services
The website shares its signature style with the epoxy website – the same “R” in the logo, the same structure, its own imagery. The centerpiece is real projects in the before-and-after slider: moss, algae, and lichen removed completely, a coating in the color of your choice, pavers and patio clean again. Prospects drag the handle and see the difference for themselves.
17 services – from roof cleaning and roof coating to paver and patio cleaning – are combined with 847 locations into more than 14,400 subpages. The contact form and chat assistant send every inquiry to the owner by email, and the sender receives a confirmation of receipt. On smartphones, a contact bar with quote, WhatsApp, and phone stays in view.
- Before-and-after slider with real projects
- 17 service pages
- More than 14,400 subpages for 847 locations
- Shared design system with the epoxy website
- Contact bar with quote, WhatsApp, and phone
03
What it means for Rettinger Dach Design
Every inquiry lands directly with the owner, and prospects see real results side by side before they get in touch. The broad location structure makes the services visible in the region and nationwide. And because both Rettinger websites share one design system, the companies come across as a family, while each addresses its own content and customers.
Collaboration
Design × technology from one source
LOMA DESIGN designs, Nano Concepts develops – at the same location, as one team.
Design & brand identity- Web design
- Shared design system with the “R” logo
- Its own imagery
- Before-and-after slider
Development & technology- Fast HTML website
- 17 service pages and 847 locations
- Chat assistant
- PHP email delivery with confirmation of receipt
- Contact bar on smartphones
Project timeline
How we supported Rettinger Dach- & Steinreinigung
Real results in a before-and-after slider and more than 14,400 subpages for 17 services: the standalone presence for Rettinger Dach Design.
01
Analysis & goals
Markus Rettinger’s second company needed a standalone, modern presence. The brief called for a signature style shared with the epoxy website and significantly more visibility for roof, facade, and stone cleaning.
02
Services & locations
17 services – from roof cleaning and roof coating to paving and patio cleaning – were combined with 847 locations into a structure of more than 14,400 subpages.
03
Design system & imagery
LOMA DESIGN embedded the website in the shared design system of both Rettinger companies – the same “R” in the logo, the same structure – and gave it imagery of its own. At its heart is the before-and-after slider with real projects.
04
Development & contact paths
Nano Concepts built the fast HTML website with a chat assistant and PHP email delivery including a confirmation of receipt. On smartphones, a contact bar with quote request, WhatsApp, and phone stays in view.
05
Launch & upkeep
After launch, new before-and-after projects can be added as soon as good photos taken from the same perspective are available. We offer upkeep and further development of both Rettinger websites from a single source.
Result & value
What the project delivers
Results side by side
The before-and-after slider shows real roofs and facades – more convincing than any description.
Visible for 17 services
Every service has its own pages for 847 locations – in the region and nationwide.
Two companies, one family
A shared design system saves effort and strengthens the Rettinger brand across both websites.
Direct line to the owner
The form, chat, and contact bar send every inquiry straight to the owner by email.
What we optimised
- Persuasive power through real before-and-after comparisons
- Visibility for 17 services across 847 locations
- A direct line to the owner via form, chat, and mobile contact bar
Why it lasts
The shared design system saves effort in designing and maintaining both Rettinger websites and strengthens recognition, while each company keeps its own content. The fast HTML website stays lean, and every new before-and-after project expands the references that convince prospects.
Features
What the solution does
Before-and-after slider
Real roofs and facades side by side – just drag.
17 services
From roof cleaning and roof coating to paver and patio cleaning.
847 locations
Every service with its own page for towns in the region and nationwide.
Chat assistant
Answers visitors’ questions and takes inquiries.
Two brands, one signature style
A shared design system with the epoxy website, with standalone content.
Direct contact
Free quote, WhatsApp, and phone – also as a bar on smartphones.
Technology used
HTML5CSS3JavaScriptPHP mail deliverySchema.org
Services
Services involved
Web DesignWebsites that show your brand clearly and guide visitors straight to an inquiry –…Web DevelopmentWebsites with real functionality: calculators, forms, customer portals and integrations…Technical SEO & RelaunchRelaunch and technical SEO with a redirect plan, load-time optimization and monitoring –…Local SEO Landing PagesDedicated pages for service and location – with relevance check, real local content and…Brand Relaunch & WebsiteLogo, colors, fonts, imagery and a new website as one cohesive whole – design by LOMA…
FAQ
Common questions about a similar project
Whenever your work brings visible change – for example in cleaning, renovation, refurbishment, or landscaping. What matters are good photos taken from the same angle before and after the job. For Rettinger, we show real roofs and facades; we’re happy to advise you on how best to photograph your projects.
Often, yes. At Rettinger, the epoxy website and the roof cleaning website share a design system with the same “R” logo and the same structure, but have their own imagery and content. This saves effort in design and maintenance and strengthens recognition. If target audiences differ greatly, a completely separate presence can also make sense.
Yes. At Rettinger, the contact form and chat assistant send every inquiry to the owner by email, and the sender receives a confirmation of receipt. We test delivery before launch and make sure emails don’t end up in spam. If you like, inquiries can also be transferred to a CRM or a spreadsheet.
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The invisible website
Markus is the best roofer in town – but online he sits on page 3 and his website takes 8 seconds to load. How design, fast tech and SEO & GEO get the phone ringing again.
Read transcript
This is Markus.
Best roofer in town.
His problem?
Nobody knows it.
Lena needs a roofer.
Markus?
He’s on page 3.
Nobody looks there.
And if she finds him?
8 seconds to load.
Not built for mobile.
And she’s gone.
Here’s what’s going wrong.
And that costs Markus jobs every single day.
So Markus brings in LOMA DESIGN
and NANO CONCEPTS.
Design meets development.
Design that builds trust.
Tech that loads lightning fast.
SEO & GEO so people find him:
on Google and in AI search.
Same work.
New visibility.
And the phone rings.
Get the right quote in 60 seconds
Needs analysis: Rettinger Dach- & Steinreinigung
Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.
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Formats for feed and stories
Designed for Instagram, Facebook and LinkedIn – hence the portrait format.