The challenge
The previous WordPress website was to be replaced with a faster solution that is less open to attack – with a modern look, visible projects, and significantly more reach in the region and nationwide.
Case study · Skilled trades · Floor coatings
Rettinger Epoxid Boden Design
Website relaunch for seamless epoxy and metallic floors – as a fast, secure HTML website for any device.
- 13,600+
- Subpages
- 847
- Locations
- 25
- Magazine articles
Project at a glance
Challenge, solution, result
Our solution
A relaunch as a pure HTML website with a project gallery, before-and-after views, a magazine, and a chat assistant – plus a broad page structure built from services and locations. Inquiries from the form and the chat reach the owner reliably by email.
The result
More than 13,600 subpages for 847 locations and 25 magazine articles give Rettinger broad visibility in search engines and AI search – with short load times on every device.
Insights
Rettinger Epoxid Boden Design in detail
Real project views in landscape format – tap to enlarge.
Project story
How Rettinger Epoxid Boden Design came together
01
The starting point: replace WordPress, gain reach
Markus Rettinger plans and pours seamless epoxy floors, metallic designs, and heavy-duty coatings – for living spaces, garages, basements, and commercial properties, serving the region and all of Germany from Dudenhofen near Speyer. The previous WordPress website was to be replaced with a faster solution that is less open to attack, with a modern look, visible projects, and significantly more reach.
02
The approach: a pure HTML website with a broad page structure
The old WordPress website was replaced with a pure HTML website: fast, low-maintenance, and free of plugins that could be attacked. Real projects take center stage – as a gallery you can tap to enlarge and in before-and-after views, so prospects can see what is possible.
A broad page structure drives reach: services and 847 locations are combined, adding up to more than 13,600 subpages. A magazine with 25 articles answers typical questions. The contact form and chat assistant reliably forward every inquiry to the owner by email, and the sender receives a confirmation of receipt.
- Pure HTML website without vulnerable plugins
- Project gallery and before-and-after views
- More than 13,600 subpages for 847 locations
- Magazine with 25 articles
- Chat assistant and email delivery with confirmation of receipt
03
What it means for Rettinger
Rettinger has broad visibility in search engines and AI search – regionally and nationwide, with short load times on every device. Prospects see real floors from real projects and reach the owner with one click via a free quote, WhatsApp, or phone. And because the website gets by without WordPress plugins, maintenance effort stays low.
Collaboration
Design × technology from one source
LOMA DESIGN designs, Nano Concepts develops – at the same location, as one team.
Design & brand identity- Web design
- Shared signature style for both Rettinger websites
- Project gallery and before-and-after views
- Imagery
Development & technology- Pure HTML website instead of WordPress
- Page structure built from services and 847 locations
- Magazine with 25 articles
- Chat assistant
- PHP email delivery with confirmation of receipt
Project timeline
How we supported Rettinger Epoxid Boden Design
From WordPress to fast HTML: more than 13,600 subpages for 847 locations make Rettinger Epoxid Boden Design visible regionally and nationwide.
01
Analysis & goals
The previous WordPress website was to be replaced with a faster solution that is less open to attack. At the same time, projects were to become visible, and reach in the region and nationwide was to grow significantly.
02
Structure of services & places
Services and 847 locations were combined into a broad page structure with more than 13,600 subpages. A magazine with 25 articles answers typical questions about epoxy and metallic floors.
03
Web design & imagery
LOMA DESIGN created the web design and imagery and put real projects center stage – as a gallery to enlarge and in before-and-after views. The site shares its signature style with the roof cleaning website.
04
Development without plugins
Nano Concepts built the website in pure HTML without plugins that can be attacked, with Schema.org data and a chat assistant. PHP email delivery forwards every inquiry to the owner and sends the sender a confirmation of receipt.
05
Launch & upkeep
After launch, we take care of changes to texts, images, and projects or set up a suitable way to maintain them. Since there are no plugin updates, the ongoing effort stays low.
Result & value
What the project delivers
Broad visibility
More than 13,600 subpages for 847 locations make Rettinger easy to find in search engines and AI search.
Secure and low-maintenance
Pure HTML without plugins offers less attack surface and needs hardly any ongoing upkeep.
Results that convince
The gallery and before-and-after views show real floors – prospects see what is possible.
Reliable inquiries
The form and chat forward every inquiry to the owner by email, with a confirmation of receipt for the sender.
What we optimised
- Short load times and a smaller attack surface thanks to pure HTML instead of WordPress plugins
- Broad visibility in search engines and AI search through more than 13,600 subpages
- Reliable inquiries by email to the owner, with a confirmation of receipt
Why it lasts
Without plugins, the website stays low-maintenance and offers little attack surface – an advantage that pays off with every year of operation. New projects and magazine articles can be added to the existing structure, and the shared design with the roof cleaning website strengthens the Rettinger brand across both companies.
Features
What the solution does
Project gallery
Real floors from real projects – tap to enlarge.
Before / After
Results side by side, so prospects can see what is possible.
Chat assistant
Answers questions and takes inquiries – even outside business hours.
847 locations
Services for the region and all of Germany – every combination with its own page.
Magazine
25 articles on epoxy and metallic floors.
Direct contact
Free quote, WhatsApp, and phone with one click.
Technology used
HTML5CSS3JavaScriptPHP mail deliverySchema.org
Services
Services involved
Web DesignWebsites that show your brand clearly and guide visitors straight to an inquiry –…Web DevelopmentWebsites with real functionality: calculators, forms, customer portals and integrations…Technical SEO & RelaunchRelaunch and technical SEO with a redirect plan, load-time optimization and monitoring –…AI Integration & ChatbotsChatbots, assistants and AI workflows that answer inquiries, analyze data and qualify…Local SEO Landing PagesDedicated pages for service and location – with relevance check, real local content and…Brand Relaunch & WebsiteLogo, colors, fonts, imagery and a new website as one cohesive whole – design by LOMA…
FAQ
Common questions about a similar project
A pure HTML website is fast, secure, and doesn’t need plugin updates. We handle changes to copy, images, or projects for you, or we set up a suitable way for you to edit content. Whether HTML or a CMS like WordPress suits you better depends on how often and how independently you want to change content.
Not if every page has a real connection: for Rettinger, we combine real services with locations in the region and across Germany, supplemented by a magazine with helpful articles. What matters is clean technology, meaningful content, and internal linking. There are no guarantees for rankings – but there is a solid foundation for visibility.
The effort lies less in the number of pages than in the structure, content, and technology behind them, because many pages are generated automatically. As a guide: Starter from €2,500, Professional from €8,000, Enterprise priced individually. A project with a broad location structure often falls into the Professional range – we can be more specific after the initial consultation.
More case studies
Skilled trades · Roof & stone cleaningRettinger Dach- & SteinreinigungWebsite relaunch for roof cleaning, roof coating, and stone cleaning – with real before-and-after projects.14,400+Subpages847Locations17ServicesView project
Skilled trades · Plumbing & heating, carpentry & electricalReindel & WalderaThree businesses, one presence: for Reindel & Waldera, we rebuilt digital communication from scratch – a corporate design per division, three websites, a…3Businesses under one roof≈ 30Employees10,000+Residential units servedView project
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The forgotten website
Rainer's website dates from 2019 and was never touched – now it shows strangers' ads and the browser warns visitors. With updates, backups and monitoring, it is back in safe hands.
Read transcript
Rainer’s website: from 2019.
Since then: never touched.
Suddenly: strange ads.
The browser warns: “Not secure.”
Search results warn visitors.
The contact form: nothing but spam.
Here’s what’s going wrong.
A website is not a one-off project.
LOMA DESIGN × NANO CONCEPTS take over the upkeep.
Updates. Backups. Monitoring.
And suddenly:
Website in good hands.
Website secure.
Inquiries, not spam.
Get the right quote in 60 seconds
Needs analysis: Rettinger Epoxid Boden Design
Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.
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Formats for the feed
Designed for Instagram, Facebook and LinkedIn – hence the portrait format.