Reindel & Waldera

By bringing together plumbing and heating, carpentry, and electrical work, Reindel & Waldera has grown significantly. So have the demands on its communication: private customers look for a tradesperson for their bathroom or heating system, property managers need a reliable partner for many buildings, and applicants want to know whether the company is a good fit. Each of these groups should reach the right division without detours.

What was needed, then, was not a refresh of a few pages but a new foundation: a visual identity that shows three divisions in their own right while remaining recognizable as one company – and technology that reliably routes inquiries to the people who handle them. On top of that, the company wanted visible support for its search for new staff.

It all started with the corporate design: each division got its own look – SHK in blue with a colorful logo, carpentry in orange. We prepared the official logos as clean, transparent files so they look flawless on any background. Three websites build on this: reindel-waldera.de as the umbrella brand, plus reindel-waldera-shk.de and reindel-waldera-schreinerei.de for the two divisions.

The user journey is deliberately clear: “Send inquiry” and “Call” are front and center everywhere. SHK and carpentry have separate phone numbers, so every call reaches the right team directly. Property managers get their own B2B area, applicants a careers section with job ads in each division’s design and the option to apply by email or phone. The contact form delivers inquiries to the company by email, and a chat assistant answers first questions.

• A corporate design for each division – SHK blue with a colorful logo, carpentry orange
• Official logos as clean, transparent files
• Three websites: reindel-waldera.de, reindel-waldera-shk.de, and reindel-waldera-schreinerei.de
• Clear paths: “Send inquiry” or “Call,” with separate numbers for SHK (06239 9952501) and carpentry (06233 737171)
• B2B area for property managers
• Job ads for electricians, SHK plumbing and heating technicians, carpenters, and apprentices

Three businesses now present themselves consistently and professionally – distinct enough to tell the divisions apart clearly, and connected enough to be perceived as one strong company. Private customers and property managers immediately find the right division and the right number instead of having to ask around.

Inquiries arrive in a structured way: the form delivers them by email directly to the company, and the sender automatically receives a confirmation of receipt. And because a growing business needs skilled workers, the recruiting graphics in each division’s design support the search for new staff – for electricians, SHK plumbing and heating technicians, carpenters, and apprentices.

• A consistent presence for three businesses
• The right division and number at a glance
• Structured inquiries with automatic confirmation of receipt
• Recruiting graphics that support the search for staff
• A dedicated area for property managers and commercial clients

LOMA DESIGN created the brand, logos, web design, and job ads, while Nano Concepts handled the technical implementation of the websites. That includes details you only notice when they are missing: photos of the team and managing directors are featured prominently and optimized for every device – with no cropped-off heads. Opening hours (Mon–Thu 7:30 a.m.–4:30 p.m., Fri 7:30 a.m.–1:00 p.m.) and the slogan “Handwerk, auf das Sie sich verlassen können” (“craftsmanship you can rely on”) are clearly communicated.

SEO fundamentals lay the groundwork for Reindel & Waldera to be found in the region – in Bobenheim-Roxheim as well as in Frankenthal, Ludwigshafen, Worms, or Mannheim. Because brand, websites, and technology are set up as one system, new services, job openings, or another division can be added without starting over. That is exactly what a company that is streamlining and scaling needs.