The challenge
The consultancy for energy, digitalization, and competitiveness lacked a modern, consistent presence – from the logo and color palette to a website that reaches companies across Germany.
Case study · Energy & innovation consulting
SYSTEM – die Innovationsberater
A new brand identity and website for innovation consulting in energy, digitalization, and competitiveness – with an interactive Energy Analyzer and a nationwide SEO and GEO structure.
- 1,052
- Pages
- 100
- Cities
- 6
- Calculators & checks
Project at a glance
Challenge, solution, result
Our solution
The logo was rebuilt as a vector, along with a color palette of midnight blue, green, and sun yellow and the typeface pairing Unbounded and Figtree. The website combines illustrations, an interactive Energy Analyzer, and additional calculators with 1,000 location pages for 10 services in 100 cities.
The result
1,052 pages with structured data, sitemaps, and llms.txt make the content readable for search engines and AI search – every location page with its own yield values, state funding institute, and neighboring locations.
Insights
SYSTEM in detail
Real project views in landscape format – tap to enlarge.
Project story
How SYSTEM came together
01
The starting point: one presence for energy, digitalization, and competitiveness
SYSTEM – die Innovationsberater helps companies use energy intelligently, cut costs, and set the course for the future – with photovoltaics, storage, digitalization, and a profitability calculation that factors in funding, the investment deduction (IAB), and depreciation (AfA). This consultancy lacked a modern, consistent presence: from the logo and color palette to a website that reaches companies across Germany.
02
The approach: brand first, then the platform
The corporate design came first: a logo rebuilt as a vector in 9 variants, 6 core colors from midnight blue to sun yellow, the typefaces Unbounded and Figtree, and custom topic icons for innovation, digitalization, energy, and competitiveness. Animated illustrations show solar power, consumption, storage, and the grid.
The website builds on that: an Energy Analyzer delivers a first estimate of PV output, savings, payback period, and IAB in four steps, complemented by additional calculators such as the quick PV calculator. 1,000 location pages for 10 services in 100 cities and 16 federal states – each with its own yield values, state funding institute, and neighboring locations – provide nationwide visibility.
- Logo system with 9 variants
- 6 core colors, Unbounded and Figtree
- Energy Analyzer in four steps
- 6 calculators & checks
- 1,000 location pages in 100 cities
- Structured data, sitemaps, and llms.txt
03
What it means for SYSTEM
Companies experience SYSTEM as a competent partner from their very first visit: instead of generic promises, the Energy Analyzer gives them a first, tangible estimate. 1,052 pages with structured data, sitemaps, and llms.txt make the content readable for search engines and AI search – and every location page delivers regional figures instead of interchangeable copy.
Collaboration
Design × technology from one source
LOMA DESIGN designs, Nano Concepts develops – at the same location, as one team.
Corporate design & web design- Logo rebuilt as a vector, 9 variants
- 6 core colors from midnight blue to sun yellow
- Typefaces Unbounded and Figtree
- Topic icons and illustrations
- Web design
Development & SEO- Energy Analyzer in four steps
- 6 calculators & checks
- 1,000 location pages for 10 services
- Structured data, sitemaps, and llms.txt
- Animated scenes
Project timeline
How we supported SYSTEM
Brand first, then platform: corporate design, an Energy Analyzer, and 1,000 location pages make SYSTEM visible and tangible across Germany.
01
Analysis & goals
The consultancy for energy, digitalization, and competitiveness lacked a modern, consistent presence. The goal was a brand and a website that reach companies across Germany.
02
Corporate design
LOMA DESIGN rebuilt the logo as a vector in 9 variants and defined 6 core colors from midnight blue to sun yellow. Added to this are the typefaces Unbounded and Figtree and topic icons for innovation, digitalization, energy, and competition.
03
Concept & page structure
The website builds on the brand: 10 services in 100 cities and 16 federal states add up to 1,000 location pages. Each page gets its own yield values, the responsible state funding institute, and neighboring locations instead of interchangeable copy.
04
Development & calculators
Nano Concepts built the four-step Energy Analyzer, a total of 6 calculators & checks, and animated scenes on solar power, consumption, storage, and the grid. Structured data, sitemaps, and llms.txt make the 1,052 pages readable for search engines and AI search.
05
Launch & further development
Because brand and website come from one system, later additions stay consistent – such as new services, cities, or guides. On request, we support this further development with design and technology from a single source.
Result & value
What the project delivers
One consistent presence
Logo, colors, typefaces, and icons form one system that carries the entire presence consistently.
Consulting you can try
The Energy Analyzer and calculators give companies a first estimate before the conversation even begins.
Visible nationwide
1,000 location pages with regional yield values and funding institutes reach companies across Germany.
Readable for AI search
Structured data, sitemaps, and llms.txt make the content understandable for search engines and AI search.
What we optimised
- A consistent presence through the logo system, colors, typefaces, and icons
- A tangible first estimate for visitors through the Energy Analyzer and calculators
- Nationwide findability via 1,052 pages, readable for search engines and AI search
Why it lasts
The logo system, core colors, and typefaces give every future medium a clear framework, so the presence stays consistent even as it grows. Because the location pages are generated automatically from real, location-specific data, the structure can be expanded without losing relevance.
Features
What the solution does
Corporate design
Logo system with 9 variants, 6 core colors, Unbounded and Figtree, and custom topic icons.
Energy Analyzer
A first estimate of PV output, savings, payback period, and IAB in four steps.
6 calculators & checks
Interactive tools such as the quick PV calculator with a sample location.
1,000 location pages
10 services in 100 cities – every page with its own yield values, state funding institute, and neighboring locations.
SEO & GEO
Structured data, sitemaps, llms.txt, and guides – readable for search engines and AI search.
Illustrations
Animated scenes on solar power, consumption, storage, and the grid.
Technology used
HTML5CSS3JavaScriptSVG illustrationsSchema.orgllms.txt
Services
Services involved
Web DesignWebsites that show your brand clearly and guide visitors straight to an inquiry –…Web DevelopmentWebsites with real functionality: calculators, forms, customer portals and integrations…UI/UX DesignInterfaces for software, apps and portals – researched, tested as a prototype and…Technical SEO & RelaunchRelaunch and technical SEO with a redirect plan, load-time optimization and monitoring –…Brand Relaunch & WebsiteLogo, colors, fonts, imagery and a new website as one cohesive whole – design by LOMA…Local SEO Landing PagesDedicated pages for service and location – with relevance check, real local content and…
FAQ
Common questions about a similar project
It makes consulting tangible. In just a few steps, visitors get a first estimate, for example of PV output, savings, or payback period, and understand more quickly whether a conversation is worthwhile. It’s important that such figures are labeled as guidance and don’t replace personal advice – that keeps them honest and trustworthy.
Ideally, the brand comes first. For SYSTEM, we first developed the logo, colors, typefaces, and icons and then built the website on that foundation. That way, all elements fit together, and later additions stay consistent. If a corporate design already exists, we check whether it works on the web and refine it carefully where needed.
Every page gets its own data: for SYSTEM, that includes regional yield values, the responsible state funding institute, and neighboring locations. The pages are generated automatically, but from real, location-specific information. That takes more effort than simply swapping text, but it offers visitors real value and is far more credible to search engines.
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The invisible website
Markus is the best roofer in town – but online he sits on page 3 and his website takes 8 seconds to load. How design, fast tech and SEO & GEO get the phone ringing again.
Read transcript
This is Markus.
Best roofer in town.
His problem?
Nobody knows it.
Lena needs a roofer.
Markus?
He’s on page 3.
Nobody looks there.
And if she finds him?
8 seconds to load.
Not built for mobile.
And she’s gone.
Here’s what’s going wrong.
And that costs Markus jobs every single day.
So Markus brings in LOMA DESIGN
and NANO CONCEPTS.
Design meets development.
Design that builds trust.
Tech that loads lightning fast.
SEO & GEO so people find him:
on Google and in AI search.
Same work.
New visibility.
And the phone rings.
Get the right quote in 60 seconds
Needs analysis: SYSTEM
Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.
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Format for stories
Designed for Instagram, Facebook and LinkedIn – hence the portrait format.