Solution · Hotels & Guesthouses

Website for hotels: more direct bookings, less dependence on portals

Guests who discover your hotel on a booking portal often take a quick look at your own website before they book. That is exactly where it is decided whether the booking lands with you or with the portal.

Initial consultation freeService Web DesignIndustry Tourism & Hospitality
Request a projectView pricing
Featured image: Website for Hotels
Short & clear

A good website for hotels guides guests from room selection to direct booking in just a few clicks and shows what makes your property special – location, rooms, breakfast, packages. Technically, it needs a properly integrated booking engine, fast image galleries, language versions for international guests and clear information on prices and cancellation. At Nano Concepts, hotel websites fall, depending on scope, under the Starter package from €2,500, the Professional package from €8,000 or, for larger properties, the custom Enterprise package – the quote follows after the free initial consultation.

Website for Hotels with Nano Concepts

A hotel website competes with booking portals that are perfectly optimized for smartphones. Guests compare prices there and then come to your site to get a feel for the property. If they find outdated room photos, unclear terms or a booking link that opens a foreign, confusing window, they go back to the portal – and you pay commission for a guest who had already found you.

01

For hoteliers, every step on the way to the booking therefore counts. We integrate your existing booking engine or channel manager so that availability and prices come straight from your system, provided the provider offers a widget or interface for it. For appointments outside room bookings – spa treatments, tours of meeting rooms or tables in the hotel restaurant – our SmartBook booking tool is a good fit. Your team continues to maintain availability in just one place.

02

At the same time, the website has to tell the story of your property: breakfast with regional products, the bike tour right outside the door, the quiet courtyard. LOMA DESIGN develops the imagery and design for that, while Nano Concepts takes care of load times, language versions and maintenance that your front desk can handle without an agency. Packages, seasonal offers and gift vouchers are quickly set up when demand changes. Conference guests and corporate clients also quickly find what they need for their planning.

Story

Website for Hotels in 9 slides

Just swipe through: what matters, what the solution can do, and how we build it together.

×01 / 09

Hotels & Guesthouses

Website for Hotels. Built to be found.

A good website for hotels guides guests from room selection to direct booking in just a few clicks and shows what makes your property special – location, rooms, breakfast, packages.

  • Free initial consultation
  • Transparent, fixed price if you like
  • Reply usually within 24 hours
lomadesign.de · nanoconcepts.de
×02 / 09

Requirements

What really matters.

  1. 01Booking flow without breaks
  2. 02Rooms and terms clearly presented
  3. 03Language versions for your guests
  4. 04Fast image galleries
  5. 05Legal basics
lomadesign.de · nanoconcepts.de
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Features

What your solution needs to do.

Booking engine integrationWe integrate your existing booking engine or channel manager so that it matches your …
Room and package pagesEach room category and each package gets its own page with images, inclusions and a direct …
Direct-booking benefits made visibleWhat direct bookers get with you – such as a welcome drink, flexible cancellation or late …
lomadesign.de · nanoconcepts.de
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Practical examples

Here's what that looks like day to day.

Family-run guesthouseA guesthouse with a few rooms receives most of its bookings through portals.
Conference hotelCorporate clients want to compare room sizes, seating layouts and equipment quickly.
Spa hotel with packagesA property mainly sells bundles of overnight stays and treatments.
lomadesign.de · nanoconcepts.de
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Client example

Not just talk. Actually built.

Rettinger Epoxid Boden Design: new website on a monitor, laptop, and smartphoneSkilled trades · Floor coatings · DudenhofenRettinger Epoxid Boden DesignWebsite relaunch for seamless epoxy and metallic floors – as a fast, secure HTML website for any device.
13,600+Subpages
847Locations
25Magazine articles
View project
lomadesign.de · nanoconcepts.de
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Process

A clear process. No surprises.

  1. 01
    Booking path analysisWe look at how guests book today, which booking engine you use and where …
  2. 02
    Concept & designWe plan the page structure for rooms, packages and languages; LOMA DESIGN …
  3. 03
    Implementation & integrationNano Concepts builds the website, integrates the booking engine and …
  4. 04
    Go-live & supportAfter launch, we train your team. On request, we take over updates …
lomadesign.de · nanoconcepts.de
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Common question

Good question. Clear answer.

How much does a hotel website cost?

Nano Concepts

What matters is the number of room categories and packages, the languages, the booking engine integration and additional areas such as meetings or spa.

All questions & answers
lomadesign.de · nanoconcepts.de
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Packages

Three packages. One plan.

  • Starterfrom €2,500Ideal for landing pages, simple web applications and prototypes.
  • Professionalfrom €8,000For complex web applications, portals and tailor-made software …
  • EnterpriseCustomFor large projects, system landscapes and long-term development …

Non-binding guidance – you will receive your quote after the free initial consultation. View pricing

lomadesign.de · nanoconcepts.de
×09 / 09

Let's get started

Unlock your full potential.

In the free initial consultation, we review your current booking flow and show you where direct bookings are slipping away.

Request a project +49 176 84843252 info@nanoconcepts.de
×

TOGETHER. DIGITAL. SUCCESSFUL.

lomadesign.de · nanoconcepts.de
01 / 09
Requirements

What matters with Website for Hotels

Booking flow without breaks

From room to binding booking, guests should get there without detours, on a smartphone just as on a desktop. Every additional window switch costs trust.

Rooms and terms clearly presented

Room categories with photos, size, amenities and occupancy, plus clear rules on breakfast and cancellation. Prices should be recognizable as final prices.

Language versions for your guests

Depending on where your guests come from, English and other languages are needed. That calls for complete translations rather than automatic translation widgets.

Fast image galleries

Hotels live on images, but large galleries quickly slow down mobile pages. Optimized image formats and lazy loading keep the site snappy.

Legal basics

A legal notice (Impressum), a privacy policy and consent for embedded services are mandatory. If you complete bookings directly online, you should also check whether the German Accessibility Strengthening Act (BFSG) applies – this note does not replace legal advice.

Features

These are the features we build for you

Booking engine integration

We integrate your existing booking engine or channel manager so that it matches your design, as far as the provider supports it. That keeps availability in a single system.

Room and package pages

Each room category and each package gets its own page with images, inclusions and a direct booking button.

Direct-booking benefits made visible

What direct bookers get with you – such as a welcome drink, flexible cancellation or late checkout – appears at the decisive points.

SmartBook for spa, meetings & restaurant

Guests book appointments outside room bookings through our SmartBook booking tool, including a confirmation by email.

Multilingual content

Language versions with their own URL structure, so international guests can also find your hotel through search engines in their own language.

Gift vouchers & seasonal offers

Your team creates overnight-stay and value vouchers as well as bundles such as wine festival or hiking weekends itself, and takes them offline again when they end.

Practical examples

Here's what that looks like day to day

Family-run guesthouse

A guesthouse with a few rooms receives most of its bookings through portals. The new website presents rooms, breakfast and surroundings in a personal way and leads straight to booking via the integrated booking engine.

Conference hotel

Corporate clients want to compare room sizes, seating layouts and equipment quickly. Meeting rooms get their own pages with an inquiry form, and tour appointments run through SmartBook.

Spa hotel with packages

A property mainly sells bundles of overnight stays and treatments. Packages are maintained as separate offer pages, and spa appointments can also be booked online.

Process

Four steps to your solution

  1. Booking path analysisWe look at how guests book today, which booking engine you use and where inquiries get lost.
  2. Concept & designWe plan the page structure for rooms, packages and languages; LOMA DESIGN develops a design that suits your property.
  3. Implementation & integrationNano Concepts builds the website, integrates the booking engine and SmartBook, and tests the booking flow on all devices.
  4. Go-live & supportAfter launch, we train your team. On request, we take over updates, security and further development.
Packages

Our packages as a guide

Starter

from €2,500

Ideal for landing pages, simple web applications and prototypes.

Inquire

Professional

from €8,000

For complex web applications, portals and tailor-made software solutions.

Inquire

Enterprise

Custom

For large projects, system landscapes and long-term development partnerships.

Request a quote

Indicative prices, net of VAT – you will receive your exact quote after the free initial consultation. Pricing & packages in detail

Matching services

Services around Website for Hotels

Service

Web Design

Websites that show your brand clearly and guide visitors straight to an inquiry – designed with LOMA DESIGN.

Learn more
Specialization

Online Booking System

Customers book appointments, rooms or classes directly on your website – with calendar, confirmation and automatic reminders.

Learn more
Specialization

Accessible Website

Websites that work with keyboard, screen reader and magnification – built to WCAG, as a new build or a rebuild.

Learn more
Service

Technical SEO & Relaunch

Relaunch and technical SEO with a redirect plan, load-time optimization and monitoring – together with LOMA DESIGN.

Learn more

Industry solution: Tourism & Hospitality

Industry

Tourism & Hospitality

Immersive websites, direct booking, gift card shops and guest apps for hotels, restaurants and leisure providers.

Learn more
On site & remote

Web design in your city

We support companies across Germany – remotely and, where needed, on site. Choose your city:

Web design BerlinWeb design HamburgWeb design MunichWeb design CologneWeb design Frankfurt am MainWeb design StuttgartWeb design DüsseldorfWeb design LeipzigWeb design DortmundWeb design EssenWeb design BremenWeb design DresdenWeb design HanoverWeb design NurembergWeb design MannheimWeb design KarlsruheAll cities
FAQ

Frequently asked questions about Website for Hotels

What matters is the number of room categories and packages, the languages, the booking engine integration and additional areas such as meetings or spa. Small properties often start with the Starter package from €2,500, while multilingual hotel websites with many offers tend to fall under the Professional package from €8,000. The exact quote follows after the free initial consultation.

After the free initial consultation, we analyze your booking paths and content, and then the design is created with LOMA DESIGN. Next, we implement the website and integrations, test the booking flow and train your team. You receive a binding schedule with the quote.

In many cases, yes, if the provider offers a widget, a booking link with parameters or an interface. We check this before the quote and adapt the integration visually to your website.

In 2021, the German Federal Court of Justice (Bundesgerichtshof) ruled that the narrow best-price clauses of a major booking portal were inadmissible; since then, hotels in Germany have generally been allowed to offer lower prices or extras on their own website. Still, review your specific contracts with the portals – this note does not replace legal advice.

If you regularly have international guests, yes. English makes sense for many properties, and further languages depend on your source markets. It is important that room descriptions, terms and the booking flow are also fully translated.

Since June 2025, the German Accessibility Strengthening Act (BFSG) has applied to certain services in electronic commerce; micro-enterprises with fewer than ten employees and an annual turnover or annual balance sheet total of no more than €2 million are exempt for services. Whether your property is affected depends on the individual case. Regardless, an accessible website helps all guests – this note does not replace legal advice.

Discover more

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01 · Scenario · approx. 50 seconds

The invisible website

Markus is the best roofer in town – but online he sits on page 3 and his website takes 8 seconds to load. How design, fast tech and SEO & GEO get the phone ringing again.

ServiceWeb design · SEO & GEOForTrades & local businesses
Sounds familiar? Start the needs assessment
Read transcript

This is Markus.
Best roofer in town.
His problem?
Nobody knows it.
Lena needs a roofer.
Markus?
He’s on page 3.
Nobody looks there.
And if she finds him?
8 seconds to load.
Not built for mobile.
And she’s gone.
Here’s what’s going wrong.
And that costs Markus jobs every single day.
So Markus brings in LOMA DESIGN
and NANO CONCEPTS.
Design meets development.
Design that builds trust.
Tech that loads lightning fast.
SEO & GEO so people find him:
on Google and in AI search.
Same work.
New visibility.
And the phone rings.

Get the right quote in 60 seconds

Needs analysis: Website for Hotels

Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.

Request a project