Accessible Website Design – Built to WCAG, Clear for Everyone

The BFSG has applied since June 28, 2025, among other things to e-commerce services, i.e. websites and apps through which consumers enter into contracts. Microenterprises with fewer than ten employees and annual turnover or an annual balance sheet total of no more than €2 million are exempt where they provide services; public bodies are subject to their own rules, such as the German accessibility ordinance BITV 2.0. Whether your website is affected depends on the individual case. This does not replace legal advice.

For private companies, the key law is the German Accessibility Strengthening Act (BFSG), through which Germany implements the European Accessibility Act. For the technical implementation, the EN 301 549 standard is the benchmark, and it refers to the WCAG criteria at level AA. In addition, the BFSG requires information on how your offering meets the requirements. This does not replace legal advice.

The key points: all functions can be reached by keyboard, the focus is visible, regular text has a contrast ratio of at least 4.5:1, images have alternative text and form fields are labeled. In addition come a logical heading structure, captions for videos and content that stays fully usable at 200% zoom. A checklist is no substitute for testing with real assistive technology such as screen readers.

A new accessible company website, or the rebuild of a compact site, usually falls under the Starter package from €2,500. We price shops, booking flows or portals with many templates and forms under the Professional package from €8,000, and large platforms individually as an Enterprise project. You receive the exact quote after the free initial consultation and a first review of your site.

That depends mainly on whether we build on existing code or develop from scratch. An initial audit shows how many templates and components are affected; from that we create a schedule with fixed milestones. If a relaunch is coming up anyway, it is usually more efficient to plan accessibility into the new website right away.

Overlay tools that use a script to show switches for font size or contrast usually don't fix the root causes: missing labels, a faulty structure or menus that can't be operated remain in the code. That is why we implement accessibility directly in the design and the source code. This is more sustainable, and it can be verified transparently with testing tools.