Website for psychothera­pists: discreet, clear and honest about wait times

For many practices, a compact website with profile, treatment approaches, process and contact is enough; explainer pages, multilingual versions or online booking expand the scope. For orientation: Starter from €2,500, Professional from €8,000, Enterprise priced individually. You receive the exact quote after the free initial consultation.

Besides name, address and contact details under § 5 DDG, psychotherapists usually state the competent psychotherapists’ chamber, the statutory professional title with the awarding state and the professional regulations. For practices accredited under statutory health insurance, the Association of Statutory Health Insurance Physicians is usually listed as well. If in doubt, have the text reviewed – this does not replace legal advice.

Factual information about your work, treatment approaches and framework conditions is permitted. The professional codes of the psychotherapists’ chambers prohibit advertising that conflicts with professional conduct, such as boastful or misleading claims, and the Therapeutic Products Advertising Act sets further limits. Promises of success do not belong on the site; in individual cases, this note does not replace legal advice.

Ask only for what you need to reply, and avoid free-text fields that invite descriptions of diagnoses. The form should transmit data encrypted and requests should land in a protected mailbox, with a short retention period. Your data protection officer can assess the details – our implementation does not replace legal advice.

That can make sense if your capacity allows it and the booking service complies with data protection law. Some practices prefer a callback request or fixed phone hours so they can assess the situation in advance. We set up the path that fits your way of working.

A short, clearly visible text saying that the practice cannot reply to messages immediately, plus a pointer to the emergency number 112 and to regional crisis services or the telephone counseling hotline (Telefonseelsorge). It is best placed on the contact page and right at the form, so nobody in an acute crisis waits for a reply.