Case study · Software & IT services

Nano Concepts – Website Relaunch

From our previous website to a multilingual platform: a new web presence with service, location, guide, and solution pages in German, English, and Spanish.

Client Nano ConceptsIndustry Software & IT servicesLocation DudenhofenOur own website Relaunch 2026
1,300+
Pages per language
211
Cities
3
Languages
WebsiteNew website on desktop, laptop and smartphone – in German, English and Spanish
Project at a glance

Challenge, solution, result

01

The challenge

The previous website had neither a meta description nor a preview image for shared links on its homepage, and it was only available in German. Search engines, AI search, and international inquiries lacked dedicated pages for specializations, regions, guides, and comparisons.

02

Our solution

A custom page generator builds every page as a fast, static HTML file – with services and specializations, city and regional pages, guides, comparisons, solutions by target group, a Digital Glossary, a project configurator, site search, and a chat assistant, each in three languages.

03

The result

The previous website became a broad platform with sitemaps, structured data, hreflang, and llms.txt – fast on every device and fully available in German, English, and Spanish.

Insights

Nano Concepts in detail

Real project views in landscape format – tap to enlarge.

Before / afterBefore and after: search result, preview image and page structure
Project story

How Nano Concepts came together

01

The starting point: good content, too little visibility

Our previous website presented our main services, products, and locations. But the homepage had neither a meta description nor a preview image for shared links, subpages lacked an H1 heading, and it existed only in German. Search engines, AI search, and international inquiries found no dedicated pages for specializations, regions, guides, or comparisons.

02

The approach: a custom generator for the entire platform

We rebuilt the website as a platform. A custom Python page generator creates every page as a static HTML file – fast, secure, and with no database running in the background. Services and specializations, city and regional pages, guides, comparisons, solutions by target group, and a Digital Glossary are all linked to one another.

Add to that a project configurator for a first estimate, a site search that finds every service in every city, and a chat assistant that takes inquiries around the clock. Every page is available in German, English, and Spanish, with translated addresses, a language switcher, and hreflang. Design and branding come from our partner agency LOMA DESIGN.

  • Static HTML pages from a custom generator
  • Service, city, guide, and solution pages
  • Project configurator and site search
  • Chat assistant
  • German, English, and Spanish
  • Sitemaps, structured data, hreflang, and llms.txt
03

What the relaunch delivers

The previous website has become a broad platform: fast on every device, fully available in three languages, and readable for search engines and AI search. Prospects find answers to their questions before they get in touch and start a conversation directly via the configurator or chat assistant. At the same time, the platform serves as a showcase for what we build for our clients.

Collaboration

Design × technology from one source

LOMA DESIGN designs, Nano Concepts develops – at the same location, as one team.

Design & branding
  • Design
  • Branding
  • Web design for all page types
  • A consistent look in three languages
Development & technology
  • Python page generator
  • Static HTML pages
  • Project configurator and site search
  • Chat assistant
  • Multilingual setup with hreflang
  • SEO & GEO with sitemaps and llms.txt
Project timeline

How we supported Nano Concepts

From a German-only website to a platform in three languages: our relaunch with a custom page generator, guides, a configurator, and chat.

01

Taking stock

Our previous website showed services, products, and locations, but the homepage lacked a meta description and preview image, and subpages lacked an H1 heading. It was also only available in German.

02

Platform concept

We rethought the website as a platform: services and specializations, cities and regions, guides, comparisons, solutions by target group, and a Digital Glossary – all linked to one another.

03

Design & brand identity

Design and brand identity come from our partner agency LOMA DESIGN – with web design for all page types and a consistent look across three languages.

04

Generator & features

A custom Python page generator creates every page as a static HTML file – fast and with no database in the background. Added to this are a project configurator, site search, a chat assistant, and sitemaps, structured data, and llms.txt.

05

Multilingual setup & growth

Every page is available in German, English, and Spanish, with translated addresses, a language switcher, and hreflang. We maintain new content as data and the generator builds the pages from it – so the platform keeps growing.

Result & value

What the project delivers

Getting found

Pages for services, cities, regions, and common questions are readable for search engines and AI search.

Reachable interna­tion­ally

German, English, and Spanish with translated addresses and hreflang open the website up to new audiences.

Fast and secure

Static HTML pages with no database in the background load quickly and offer little attack surface.

A direct way in

The configurator and chat assistant lead prospects straight to a first estimate and an inquiry.

What we optimised

  • Three languages with translated addresses, a language switcher, and hreflang
  • Fast, secure static HTML pages with no database in the background
  • Readable for search engines and AI search through sitemaps, structured data, and llms.txt

Why it lasts

The custom generator separates content from technology: new services, cities, or guides are added as data, and the generator turns them into fast, linked pages. Static HTML files without a database need little maintenance and offer little attack surface – and clients can use the same approach for their own websites.

Social media

Formats for feed and stories

Designed for Instagram, Facebook and LinkedIn – hence the portrait format.

Feed post 4:5Website relaunch
Feed post 4:5Before / after
Story 9:16Website relaunch
Features

What the solution does

Broad page structure

Dedicated pages for every service and specialization, for 211 cities, regions, and federal states, and for frequently asked customer questions.

Three languages

Every page in German, English, and Spanish – with translated addresses, a language switcher, and hreflang.

Guides & comparisons

Answers to questions like “How much does a website cost?” and fair comparisons with a table, strengths, and weaknesses.

Project configurator

A first estimate and the right package in just a few steps.

Site search & chat assistant

Search finds every service in every city, and the chat assistant takes inquiries around the clock.

SEO & GEO

Sitemaps, structured data, llms.txt, and clear answers at the top of each page – readable for search engines and AI search.

Technology used

Python page generatorHTML5CSS3JavaScript (ES5)PHP mail deliverySchema.orghreflang
FAQ

Common questions about a similar project

Yes, as long as your content can be structured meaningfully – for example by services, locations, or target groups. We use the same approach as on our own website: data and copy are maintained, and the generator turns them into fast, static pages. What matters is that every page offers real value, not just a different town name.

If you want to reach customers, partners, or applicants outside the German-speaking world, usually yes. What matters is a clean implementation with translated addresses, a language switcher, and hreflang, so search engines assign the language versions correctly. Translations should sound natural, not literal – which is exactly how we did it on our own website.

llms.txt is a file that gives AI systems a compact overview of your website – similar to a sitemap for search engines. It isn’t a must, but it can help AI search understand your content better. We use it together with structured data and clear answers at the top of each page.

00 · Scenario · approx. 50 seconds

This is us

Who is behind LOMA DESIGN and Nano Concepts? Sebastian, Can and a team for sales, social media and service – design and development from one source.

ServiceTeam · LOMA DESIGN × Nano ConceptsForProfile, website & intro
Read transcript

Who’s behind
LOMA DESIGN
and NANO CONCEPTS?
This is Sebastian.
Founder and managing director.
Visionary. Strategist. Doer.
This is Can.
Management.
Two minds. One goal.
Behind them: a strong team.
Sales. Social media. Design.
Design meets development.
Everything under one roof.
1,500+ clients.
1,000+ projects.
And 100% passion.

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