Multilingual Website: Be Found and Understood in Every Language

What matters are separate, preferably translated URLs per language, correct hreflang tags between all language versions and fully translated content, including forms and emails. Added to that are search terms that are really used in the respective market. Without a fixed maintenance process, language versions quickly become outdated, which is why we plan one in from the start.

A multilingual company website with translated URLs, hreflang, forms and maintenance process usually falls under the Professional package from €8,000. A compact website with one additional language may be possible in the Starter package from €2,500; large portals and stores with many markets are priced individually as Enterprise. We clarify which variant fits in the free initial consultation – after that you will receive a transparent quote.

For a typical company website, technology and structure are often in place within a few weeks. The schedule is usually determined by the translation: if reviewed texts are available early, the launch goes faster. We therefore plan translation, review and implementation as one joint process with fixed dates.

We are not a translation agency; we build the structure and technology. You or your translation agency supply the texts; alternatively, we create AI-assisted translations that should be reviewed before publication – ideally by native speakers. That keeps it clearly settled who is responsible for quality and technical terminology.

With hreflang, you tell search engines in the source code or in the sitemap which language or country versions of a page exist. Each version should point to all the others and to itself, otherwise the tags can be ignored. We set up hreflang including x-default and check all references by crawl.

For many company websites, WordPress with WPML or Polylang is a solid choice, and multilingual online stores run well with Shopware or Shopify Markets. With many languages, markets or pages, headless CMS and static generators play to their strengths. We recommend the solution that fits scope, team and budget, and explain the choice in the concept.