Solution · Wholesalers & trading companies

B2B online store for wholesalers: orders around the clock, without phone and fax

We develop B2B stores that fit the daily routine of buyers: logged in, with their own prices and ordered in a few clicks. The connection to your ERP is part of the plan from the start.

Initial consultation freeService B2B Online StoreIndustry Retail & E-Commerce
Request a projectView pricing
Featured image: B2B online store for wholesalers
Short & clear

A good B2B online store for wholesalers shows each business customer their own prices and terms, makes reordering fast and passes orders to your ERP without retyping. What matters are customer groups, tiered pricing, multi-user accounts and a clean interface to your item master, stock and accounting. Costs depend on range and integrations; our Starter from €2,500, Professional from €8,000 and Enterprise (custom) packages serve as a guide.

B2B online store for wholesalers with Nano Concepts

In wholesale, a large share of orders still arrives by phone, email or fax. That ties up your inside sales team, and errors creep in as soon as someone retypes item numbers. A B2B online store for wholesalers moves this routine online: customers order when it suits them, see availability and price immediately and find confirmation, delivery note and invoice in one place. Your inside sales team gains time for advice and special cases.

01

A B2B store differs from a consumer store above all in one respect: every customer has different terms. There are customer-specific prices, price tiers, framework agreements and range restrictions; several employees of one customer order with their own logins, sometimes with approval by purchasing management. Add quick entry by item number or CSV file and order lists for recurring needs. With large ranges and many variants, search decides whether buyers enjoy using the store.

02

The store is only as good as its data. Item master, prices, stock levels and customer accounts come from your ERP or inventory system, and orders flow back to it. We clarify early which interfaces exist – for example to SAP, to EDI processes or to accounting – and whether add-on modules or middleware are needed. We have already implemented a B2B wholesale portal with ERP integration and plan the data flows so that they hold up in daily operations.

Story

B2B online store for wholesalers in 8 slides

Just swipe through: what matters, what the solution can do, and how we build it together.

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Wholesalers & trading companies

B2B online store for wholesalers. Built to be found.

A good B2B online store for wholesalers shows each business customer their own prices and terms, makes reordering fast and passes orders to your ERP without retyping.

  • Free initial consultation
  • Transparent, fixed price if you like
  • Reply usually within 24 hours
lomadesign.de · nanoconcepts.de
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Requirements

What really matters.

  1. 01Customer-specific prices and terms
  2. 02Fast reordering
  3. 03Multiple users and approvals
  4. 04ERP and interface integration
  5. 05E-invoicing and structured documents
lomadesign.de · nanoconcepts.de
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Features

What your solution needs to do.

Customer accounts with price listsIndividual prices, tiers and ranges per customer or customer group, maintained in the store …
Quick order entryItem number entry, order lists and CSV upload for large quantities and reorders.
Multi-user accounts and rolesBuyer, dispatcher and approver with different rights; ordering against a cost center or …
lomadesign.de · nanoconcepts.de
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Practical examples

Here's what that looks like day to day.

Technical wholesaler with a broad rangeTrade businesses order consumables daily by item number.
Food wholesaler serving restaurantsHead chefs order in the evening for the next day.
Wholesaler with a field sales teamField sales creates orders for customers in the store or looks up prices on the road.
lomadesign.de · nanoconcepts.de
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Process

A clear process. No surprises.

  1. 01
    Initial consultation & data reviewWe clarify your range, customer groups, pricing logic and which ERP or …
  2. 02
    Concept & quoteYou receive a concept covering scope and interfaces as well as a quote …
  3. 03
    Build & integrationWe build the store, set up the interfaces and test with real item and …
  4. 04
    Pilot customers & launchSelected customers order in the new portal first; after the first …
lomadesign.de · nanoconcepts.de
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Common question

Good question. Clear answer.

How much does a B2B online store for wholesalers cost?

Nano Concepts

That depends on range size, pricing logic, the number of interfaces and desired features such as approvals or EDI.

All questions & answers
lomadesign.de · nanoconcepts.de
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Packages

Three packages. One plan.

  • Starterfrom €2,500Ideal for landing pages, simple web applications and prototypes.
  • Professionalfrom €8,000For complex web applications, portals and tailor-made software …
  • EnterpriseCustomFor large projects, system landscapes and long-term development …

Non-binding guidance – you will receive your quote after the free initial consultation. View pricing

lomadesign.de · nanoconcepts.de
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Let's get started

Unlock your full potential.

In the free initial consultation we clarify pricing logic, customer groups and ERP integration – and show what your ordering portal can look like.

Request a project +49 176 84843252 info@nanoconcepts.de
×

TOGETHER. DIGITAL. SUCCESSFUL.

lomadesign.de · nanoconcepts.de
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Requirements

What matters with B2B online store for wholesalers

Customer-specific prices and terms

Each business customer sees only their own prices, tiers and range – mapped through customer groups or data from the ERP.

Fast reordering

Buyers often order the same things: order lists, item number entry and CSV upload save many clicks.

Multiple users and approvals

Several people at one customer need their own logins, roles and, where required, an approval before the order is sent.

ERP and interface integration

Items, prices, stock, orders and invoices must flow between the store and your inventory system without double entry.

E-invoicing and structured documents

The obligation to receive e-invoices has applied in Germany since January 1, 2025, and the obligation to issue them follows in stages in 2027 and 2028; invoice data should therefore be available in structured form.

Features

These are the features we build for you

Customer accounts with price lists

Individual prices, tiers and ranges per customer or customer group, maintained in the store or taken over from the ERP.

Quick order entry

Item number entry, order lists and CSV upload for large quantities and reorders.

Multi-user accounts and roles

Buyer, dispatcher and approver with different rights; ordering against a cost center or project is possible.

ERP integration

Item master, stock, orders and invoices run through interfaces to your inventory system, via EDI if desired.

Customer area with documents

Order history, delivery notes, invoices and open items to view and download.

Registration and approval

New customers submit a request, you check trade proof and VAT ID and approve them; prices stay hidden until then.

Practical examples

Here's what that looks like day to day

Technical wholesaler with a broad range

Trade businesses order consumables daily by item number. With order lists and quick entry, they place the standard order in a few minutes, and prices come straight from the ERP.

Food wholesaler serving restaurants

Head chefs order in the evening for the next day. Up-to-date availability and reorder lists save follow-up calls and relieve inside sales in the morning.

Wholesaler with a field sales team

Field sales creates orders for customers in the store or looks up prices on the road. The customer sees the same status as the office, without data being maintained twice.

Process

Four steps to your solution

  1. Initial consultation & data reviewWe clarify your range, customer groups, pricing logic and which ERP or inventory system supplies the data.
  2. Concept & quoteYou receive a concept covering scope and interfaces as well as a quote, preferably at a fixed price when the scope is clearly defined.
  3. Build & integrationWe build the store, set up the interfaces and test with real item and customer data.
  4. Pilot customers & launchSelected customers order in the new portal first; after the first experiences, the rollout to everyone follows.
Packages

Our packages as a guide

Starter

from €2,500

Ideal for landing pages, simple web applications and prototypes.

Inquire

Professional

from €8,000

For complex web applications, portals and tailor-made software solutions.

Inquire

Enterprise

Custom

For large projects, system landscapes and long-term development partnerships.

Request a quote

Indicative prices, net of VAT – you will receive your exact quote after the free initial consultation. Pricing & packages in detail

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Services around B2B online store for wholesalers

Specialization

B2B Online Store

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Service

E-Commerce & Online Stores

Online stores with Shopify, WooCommerce or Shopware – including payment, shipping and integration with your inventory management.

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Specialization

EDI Integration

EDI integrations for orders, advance shipping notices and invoices – automated exchange with trading partners via EDIFACT.

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Service

API & Backend Development

APIs and backends that connect ERP, CRM, store and apps – automatic data exchange instead of retyping.

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Industry solution: Retail & E-Commerce

Industry

Retail & E-Commerce

Online stores, B2B portals and inventory management integrations that keep stock and prices in sync across all channels.

Learn more
On site & remote

B2B ecommerce development in your city

We support companies across Germany – remotely and, where needed, on site. Choose your city:

BerlinHamburgMunichCologneFrankfurt am MainStuttgartDüsseldorfLeipzigDortmundEssenBremenDresdenHanoverNurembergMannheimKarlsruheAll cities
FAQ

Frequently asked questions about B2B online store for wholesalers

That depends on range size, pricing logic, the number of interfaces and desired features such as approvals or EDI. Our Starter from €2,500, Professional from €8,000 and Enterprise (custom) packages serve as a guide. You receive an exact quote after the free initial consultation.

A B2B store works with customer accounts, individual prices, price tiers, multi-user access and quick ordering; integration with ERP and accounting is the norm. Anonymous checkout with immediate card payment is usually not the focus.

As a rule yes, if your system offers interfaces or defined exports, for example via an API, file exchange or EDI. Before the quote we check which routes are possible for you and propose the simplest reliable solution.

Depending on size, requirements and budget, Shopware, an extended WooCommerce or a custom-developed solution come into question. We choose based on how complex your pricing and customer logic is and how the data should flow – not on preference.

Yes, buying on invoice is common in B2B and can be linked to credit limits and open items from the ERP. You decide whether and up to what amount a customer may order; the credit check remains your decision.

Yes. Even a closed area for business customers processes personal data, for example of buyers, and needs a legal notice (Impressum) and a privacy policy. Roles and access should also be clearly regulated. These notes do not replace legal advice.

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Read transcript

This is Nina.
She runs a small online store.
And pours money into ads every month.
The ad gets shown …
to just anyone.
Scroll. Scroll. Gone.
Whoever clicks lands on the homepage.
Searches. Finds nothing.
Leaves.
Here’s what’s going wrong.
Money gone. Customers too.
LOMA DESIGN finds the right people.
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At the right time.
Ad. Landing page. Purchase.
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Get the right quote in 60 seconds

Needs analysis: B2B online store for wholesalers

Answer a few short questions – we usually get back to you within 24 hours with an initial assessment.

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