CRM for real estate agents: owners, prospects and listings in one system that maps your sales process

It depends on the size of the office, your focus on sales or rentals and your sales channels. Specialized brokerage software is the right foundation for most offices because it comes with listing management and portal export. Custom development pays off for extensions and special business models.

Real estate agent software is a CRM specialized in real estate, with listing management, brochures and a portal interface. General CRM systems know neither listings nor OpenImmo and need extensive customization. For agents, the industry solution plus targeted extensions therefore usually makes more sense.

Yes. We have already developed a real estate CRM portal with onOffice integration. Through the interface, listings can be shown on the website, and inquiries, appointments or valuation contacts can be written back into the CRM.

It depends on whether you extend existing agent software or need a system of your own. Extensions and interfaces start in the Starter package from €2,500, custom CRM portals with an owner area and automations fall into the Professional package from €8,000 or the Enterprise package. The exact quote follows after the free initial consultation.

It can anchor the identification of contracting parties as a fixed step in the process, file evidence in a protected way and monitor deadlines. That makes it traceable when and by whom someone was checked. Which obligations apply in detail is something to clarify with your legal advisor or trade association.

Yes. Search profiles with location, price range, size and features are matched against new listings, and the CRM suggests matching prospects or sends listing information. Sending by email requires documented consent.