Specialization · Web Applications

Product Configurator Development: Click Variants Instead of Calculating Quotes

A good product configurator keeps working when your sales team has gone home: customers choose dimensions, materials and equipment, instantly see the price and the result, and submit a complete inquiry. We develop configurators whose rules are as precise as your engineering and whose operation is as simple as an online store.

Initial consultation freeQuote transparent, fixed price if preferredArea Web Applications
Featured image: Product Configurator
Short & clear

A product configurator is a web application that lets customers assemble products with many variants themselves according to fixed rules and instantly see price, visual and feasibility. Nano Concepts develops configurators with a rules engine, live pricing, 2D or 3D visualization, PDF quote and handover to CRM, ERP or store – you maintain prices and rules yourself in the admin area. We usually implement configurators in the Professional package from €8,000, extensive 3D and ERP solutions as Enterprise projects quoted individually; the exact quote follows after the free initial consultation.

Product configurator development with Nano Concepts

A product configurator pays off wherever customers choose between many variants – dimensions, materials, colors, accessories or service levels. Instead of follow-up questions by email and quotes that your sales team laboriously calculates by hand, customers put their product together online themselves. The configurator knows your rules: it hides impossible combinations, points out mandatory accessories and calculates the price in real time. The result is a complete inquiry with all technical details, a PDF quote or an order straight away. When you have a product configurator developed, you make your product knowledge available around the clock.

01

The heart of it is not the look but the rule set. Together with your sales and engineering teams, we capture which options depend on each other, which limits apply and how the price is made up – from tiered pricing and surcharges to flat installation fees. We build this logic so that you can later maintain prices, options and rules yourself in the admin area, without commissioning developers for every change. For dealers and business customers, separate price lists, discounts and approvals can be stored. And because errors in a configurator get expensive, we test the rules before launch against real sample orders.

02

Images convince faster than tables. Depending on the product, we show the selection as a 2D view with overlaid layers or as a 3D model that can be rotated and zoomed – technically with Three.js, for example, and optimized for smartphones. The data then flows to where you continue working: into the CRM as a qualified inquiry, into the ERP as a bill of materials or into your online store as a shopping cart. How this works in everyday use is shown by Nanoconcepts.de itself: with our project configurator, prospects choose their project and scope and send us a pre-structured inquiry. Design and user guidance are created together with LOMA DESIGN.

Story

Product configurator development in 9 slides

Just swipe through: what Product configurator development delivers, what we build for you, and how other companies benefit.

01 / 09

Specialization · Web Applications

Product Configurator. Built around your workflows.

A product configurator is a web application that lets customers assemble products with many variants themselves according to fixed rules and instantly see price, visual and feasibility.

  • Free initial consultation
  • Transparent, fixed price if you like
  • Reply usually within 24 hours
nanoconcepts.de
02 / 09

How you can tell

Does this sound familiar?

Typical signs that Product configurator development is worth it:

  1. 01Your sales team calculates quotes for standard variants by hand in Excel every day.
  2. 02Inquiries arrive incomplete, and every quote takes several follow-up questions.
  3. 03Only a few employees know which options technically fit together.
  4. 04Prospects leave your website because they can't see a price or preview online.
nanoconcepts.de
03 / 09

Your benefit

What you get out of it.

Better inquiries, fewer follow-up questionsInquiries arrive complete and technically feasible.
Price visible instantlyCustomers see the price of their selection right away and decide faster.
Avoid errors before productionRules prevent combinations that cannot be built. That saves rework, complaints and material.
nanoconcepts.de
04 / 09

Scope of services

What we deliver for you.

Customers configure your product online – with rules, live pricing, 2D/3D view and a finished quote for your …

  1. Rule & variant analysis
  2. Guided configuration flow
  3. Live pricing & PDF quote
  4. 2D or 3D visualization
  5. Admin area for prices & rules
  6. Handover to CRM, ERP & store
nanoconcepts.de
05 / 09

Use cases

Here's what that looks like in practice.

Healthcare & CareA medical aids manufacturer lets specialist dealers configure and order wheelchairs with seat width, frame and …
Real EstateA prefab house provider lets prospects choose floor plan, facade and fittings and shows an initial guide price.
Finance & InsuranceAn insurance broker lets business customers assemble their insurance package from building blocks and send an inquiry.
nanoconcepts.de
06 / 09

Process

A clear process. No surprises.

  1. 01
    Variant workshopWe collect options, rules and pricing logic with sales and engineering.
  2. 02
    Rule set & prototypeWe document the rule set and show the flow as a prototype.
  3. 03
    Development & visualizationConfigurator, pricing logic and 2D or 3D view are built in stages.
  4. 04
    Rule testing with real ordersWe check prices and bills of materials against real sample orders.
nanoconcepts.de
07 / 09

Common question

Good question. Clear answer.

For which products is an online configurator worthwhile?

Nano Concepts

A configurator is worthwhile when your product has many variants whose price and feasibility depend on fixed rules – for example made-to-measure products, machines, furniture, windows, print products or service packages.

All questions & answers
nanoconcepts.de
08 / 09

Packages

Three packages. One plan.

  • Starterfrom €2,500Ideal for landing pages, simple web applications and prototypes.
  • Professionalfrom €8,000For complex web applications, portals and tailor-made software …
  • EnterpriseCustomFor large projects, system landscapes and long-term development …

Non-binding guidance – you will receive your quote after the free initial consultation. View pricing

nanoconcepts.de
09 / 09

Let's get started

Unlock your full potential.

Tell us about your project – we usually get back to you within 24 hours with an initial assessment.

TOGETHER. DIGITAL. SUCCESSFUL.

nanoconcepts.de
01 / 09

Typical signs that Product configurator development is worth it

  • Your sales team calculates quotes for standard variants by hand in Excel every day.
  • Inquiries arrive incomplete, and every quote takes several follow-up questions.
  • Only a few employees know which options technically fit together.
  • Prospects leave your website because they can't see a price or preview online.
  • Your product has so many variants that a standard online store cannot map them.
Scope of services

What we deliver for you

Customers configure your product online – with rules, live pricing, 2D/3D view and a finished quote for your sales team.

Rule & variant analysis

We capture options, dependencies, limits and pricing logic together with sales and engineering and document them as a verifiable rule set.

Guided configura­tion flow

A step-by-step flow that only allows feasible combinations and explains clearly why when mandatory accessories or conflicts come up.

Live pricing & PDF quote

Base price, surcharges and tiers are calculated instantly; on request, the customer receives a quote as a PDF with all line items.

2D or 3D visual­iza­tion

Layer-based product images or an interactive 3D model that makes every change visible immediately – on smartphones too.

Admin area for prices & rules

Your team maintains options, prices, texts and images itself and sees which configurations are requested or abandoned.

Handover to CRM, ERP & store

Configurations land in your systems as an inquiry, bill of materials, quote or shopping cart – without retyping.

Your benefits

Why companies choose us

Better inquiries, fewer follow-up questions

Inquiries arrive complete and technically feasible. Your sales team talks about closing the deal instead of missing dimensions.

Price visible instantly

Customers see the price of their selection right away and decide faster. The PDF quote is generated automatically.

Avoid errors before production

Rules prevent combinations that cannot be built. That saves rework, complaints and material.

Product knowledge that stays

Which options fit together is stored in the rule set, even when experienced colleagues leave.

Use cases

Product configurator development in your industry

Here's what Product configurator development looks like in typical industries – concrete examples from everyday business.

Industry & Manu­fac­turing

A machine builder lets customers configure conveyor belts by length, drive and accessories and sends the bill of materials to the ERP.

Learn more

Retail & E-Commerce

A furniture retailer shows made-to-measure sofas and shelves in every fabric and color as a rotatable 3D model.

Learn more

Logistics

A manufacturer of racking systems lets customers plan their warehouse with load capacities and aisle widths and inquire directly.

Learn more

Healthcare & Care

A medical aids manufacturer lets specialist dealers configure and order wheelchairs with seat width, frame and accessories.

Learn more

Real Estate

A prefab house provider lets prospects choose floor plan, facade and fittings and shows an initial guide price.

Learn more

Finance & Insurance

An insurance broker lets business customers assemble their insurance package from building blocks and send an inquiry.

Learn more

Services & Consulting

A cleaning service automatically calculates quotes by area, interval and service and sends a PDF.

Learn more

Skilled Trades

A window builder lets customers choose dimensions, profile, glazing and color and receives only buildable inquiries.

Learn more

Startups

A startup lets customers design engraving, material and color live in the preview and order directly in the store.

Learn more

Education & Research

A school furnishing supplier lets school authorities assemble complete classrooms and export them as a quote.

Learn more

Tourism & Hospitality

An event venue lets guests combine room, seating, catering and technology and instantly shows a price range.

Learn more

Media & Creative Industries

A print shop calculates format, paper, run and finishing live and accepts the print data right away.

Learn more
Process

How your project works

  1. Variant workshopWe collect options, rules and pricing logic with sales and engineering. The basis is real orders from your day-to-day business.
  2. Rule set & prototypeWe document the rule set and show the flow as a prototype. After that, you receive a quote for the agreed scope.
  3. Development & visualizationConfigurator, pricing logic and 2D or 3D view are built in stages. You review interim versions in a test environment.
  4. Rule testing with real ordersWe check prices and bills of materials against real sample orders. Only when everything is correct does the configurator go live.
  5. Launch & optimizationAfter launch, analytics show where customers drop off. We then improve options, texts and steps in a targeted way.

Technologies & tools

ReactTypeScriptThree.jsglTFNode.jsLaravelPostgreSQLPuppeteerREST APIsDocker
FAQ

Frequently asked questions about Product configurator development

A configurator is worthwhile when your product has many variants whose price and feasibility depend on fixed rules – for example made-to-measure products, machines, furniture, windows, print products or service packages. The more often your sales team calculates similar quotes by hand, the greater the benefit. For very individual one-off pieces, a structured inquiry assistant may make more sense, which we also implement.

The costs depend mainly on the number of rules, the type of visualization and the interfaces. We usually implement configurators with a rule set, live pricing and PDF quote in the Professional package from €8,000; 3D configurators with ERP integration or dealer pricing are quoted individually as Enterprise projects. You receive the exact quote after the free initial consultation, preferably at a fixed price when the scope is clearly defined.

The biggest influences are how well your rule set is prepared and – with 3D – the product models. If variants, prices and models are available in structured form, development goes much faster. You receive a binding schedule after the variant workshop.

A 2D configurator with overlaid product images is quicker to implement and is entirely sufficient for many products. A 3D configurator is worthwhile when customers need to see shape, proportions or details from all sides, for example with furniture, machines or vehicle equipment. The prerequisite is suitable 3D data, which can often be prepared for the web from existing CAD files.

Yes. We hand over finished configurations as an inquiry to your CRM, as a bill of materials or order to your ERP, or as a shopping cart to your online store. Conversely, prices and item master data can come from the ERP, so they only need to be maintained in one place.

Yes, that is what the admin area is for. There you maintain options, prices, dependencies, texts and images yourself and check changes to fundamental rules in a preview beforehand. For new product lines or features, we support you as part of ongoing development.

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Nina's ads reach just anyone, and whoever clicks lands on the homepage and leaves. The right audience, a matching landing page, every step measured – that turns ads into sales.

ServicePerformance marketing · Social adsForOnline stores & e-commerce
Read transcript

This is Nina.
She runs a small online store.
And pours money into ads every month.
The ad gets shown …
to just anyone.
Scroll. Scroll. Gone.
Whoever clicks lands on the homepage.
Searches. Finds nothing.
Leaves.
Here’s what’s going wrong.
Money gone. Customers too.
LOMA DESIGN finds the right people.
In the right place.
At the right time.
Ad. Landing page. Purchase.
Every step gets measured.
What works gets scaled.
Less guessing.
More knowing.
More selling.

Get the right quote in 60 seconds

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