Sales Automation: Capture Inquiries Instantly, Follow Up Consistently

Automating a complete sales path – lead capture, qualification, follow-ups and reporting in your CRM – typically falls under the Professional package from €8,000. Individual sequences, such as from the contact form into the CRM with a confirmation, can start in the Starter package from €2,500; solutions across several teams, countries or systems are priced individually as an Enterprise project. Licenses for the CRM or workflow platform are added depending on the tool – you will receive your exact quote after the free initial consultation.

The steps that do not need a person are automated: transferring data, assigning, reminding, filling in templates. Conversations, consulting, price negotiation and commitments stay with your team, and every automated message sounds like your company instead of a mass mailing. That way, your sales team gains time precisely for personal contact.

First sequences such as automatic lead capture are often productive after just a few weeks. Lead scoring, quote automation and reporting follow in stages, depending on the data quality in the CRM and the number of connected systems. We set the schedule with milestones after analyzing your sales path.

Not necessarily. We also automate with your existing CRM, provided it offers an interface, or develop a custom CRM solution if standard systems do not fit your workflows. For many SMEs, HubSpot or Pipedrive combined with n8n is a fast and economical route.

A language model reads the inquiry, identifies the request, scope and urgency, and fills in missing fields in the CRM; fixed rules additionally check the result. This produces a rating with a brief rationale that your team can see and correct. Inquiries are assigned faster this way, while the decision on how to proceed stays with sales.

Whether a follow-up email counts as advertising depends on the individual case; promotional emails generally require express consent, which is usually obtained via double opt-in. We build consent, unsubscribe and documentation cleanly into the sequences. Please clarify the legal classification of your workflows under the German Unfair Competition Act (UWG) and GDPR with your legal counsel, because our implementation does not replace legal advice.